Industry

An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods. By Sarah Vizard Measuring creativity is…

Steve Babaeko, President, AAAN Chief Executive Officer and Chief Creative Officer of X3M Ideas Group, Steve Babaeko has emerged the new president of the Association of Advertising Agencies of Nigeria, AAAN, in a virtual AGM and…

The Pitcher Awards, the new pan-African benchmark for creative excellence, yesterday revealed the shortlisted entries in all categories for its 2020 edition. The final winners will be announced on the 4th of July 2020 at the…

The Association of Advertising Agencies of Nigeria (AAAN) is set to host the 47th Annual General Meeting today via a Zoom business meeting platform. The AGM will also see the emergence of new executive members who will pilot the…

The Media Independent Practitioners Association of Nigeria (MIPAN) has inducted four agencies to its association. The agencies were inducted at the 2020 Annual General Meeting (AGM) held Tuesday, 30th June 2020 and they include:…

In what appears to be a no contest election, the former Vice President of Media Independent Practitioners Association of Nigeria (MIPAN), Femi Adelusi has emerged the new president of the association, following the expiration of the…

Ikechi Odigbo, President, AAAN and Steve Babaeko, VP, AAAN. The 47th Annual General Meeting/Congress of the Association Advertising Agencies of Nigeria, AAAN, coming up in the next few days is said to produce the next President…

COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics. The immediacy of growth brought on by global lockdown…

By Azeez Disu Like the Game of Throne and many other thought-provoking movies that capture the effects of post war on their land, a pandemic called Coronavirus (COVID-19) has left its footprints and the general business…

By Jeremiah Agada Introduction According to Buzzfeed-an American Internet media, news and entertainment company with a focus on digital media, in 2016, over 2.1 million Facebook users shared or engaged with a fake news story…