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The Perceived Problem Of Advertising Around Coronavirus
Amid reductions in both spend as well as
placing around the topic of COVID-19, digital advertising is being hit hard,
with knock-on impact on news sites and the broader ecosystem.
Serious downward revisions of adspend in
hard-hit…
How Artificial Intelligence Can Transform Influencer Marketing
Influencer marketing is the newest breakthrough to
have shaken up the digital marketing landscape. Once an experimental channel,
it has grown exponentially over the past few years – up to $6.5 billion in
2019. Now a mainstay of…
How Media Buyers Are Adapting To The ‘Homebound Economy’
As social
distancing and work-from-home become the new normal during the coronavirus
pandemic (Covid-19), consumers globally are searching for news and useful
information to stay productive as they work remotely.
This is the
perfect…
Coronavirus Forces Agencies To Rethink The Agency Employee Experience
Agencies’
pivotal role in the services marketplace means they too will feel the effects
of the coronavirus pandemic. SXSW has canceled its annual film, music, and
digital media festival that’s become an annual pilgrimage for marketers…
Shobanjo, Momoh, Others Make Superbrands Council Nigeria Members List
Biodun Shobanjo
Superbrands Nigeria has released the list of its council members
for its awards which holds on October 24, 2020.
The organizers revealed that about 1000 business leaders, CEOs,
Branding and Marketing experts are…
BJAN Set To Mark 2020 Consumer Rights Day
The Brand Journalists Association of Nigeria (BJAN) has
concluded plans to hold the 2020 World Consumer Rights Day in Lagos.
BJAN will mark the 8th edition of its Consumer Rights Day with
the theme ‘Sustainable Consumer Behaviour’.
…
Loeries 2020 Moves To Johannesburg With An Expanded Format
The Loeries,
Africa and the Middle East’s most prestigious accolade for thebrand communication industry, is moving toConstitutional Hill, Johannesburg after five years in Durban.
“With the move
to Johannesburg comes the opportunity…
How Brand Passion Can Impact Consumers
Brands
that communicate passion for their work in ads may generate positive impacts
with consumers as a result, according to a study published in the Journal of
Advertising Research (JAR).
The
paper, entitled The effects of…
IFest Debuts To Harness New Talents For Africa’s Growth
L-R: Dapo Oluwaseyi Adelegan, chairman, Creativexone Limited; Aruya Temilade, assistant director, public affairs, Lagos State ministry of information; Doyin Adewumi, managing director, Creativexone Limited; Owolabi Mustapha, executive…
Salami, Others Emphasise Imperatives Of Consumer Data, Insight For Marketing Success
Dr. Doyin Salami, Chairman, Economic Advisory
Council and other renowned marketing experts have disclosed that many companies
generate data but fail to turn it into insight and also fail to achieve success
in their marketing endeavour.…