Industry

Mukhtar Sirajo, President/Chairman of Council, NIPR. The Nigerian Institute of Public Relations (NIPR) has among other things, decried the poor communication strategy and stakeholder engagement deployed by the government following…

It’s an unprecedented time for humanity and thus communications and advertising too. Jessica Perri appeals to creatives everywhere to pitch in with ideas. On March 20, the UN’s World Health Organization sent out a ‘Global Call to…

Although news media consumption due to COVID-19 is sharply higher, perceptions of news media have not changed, according to a recent poll from the Knight Foundation/Gallup Poll. “Like the 2018 and 2019 results, 34% of…

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing…

By Segun McMedal A view of the deserted central business district is pictured on the first day of a 14-day lockdown aimed at limiting the spread of coronavirus disease (COVID-19) in Lagos, Nigeria March 31, 2020. REUTERS/Temilade…

By Jeremiah Agada Coronavirus is, by far, one of the biggest challenges this generation has faced, and its impacts will last in the years to come. The world as we know it, may not remain the same again after this pandemic may have been…

Olusegun McMedal By Azeez Disu Olusegun McMedal, Chairman Lagos Chapter, Nigerian Institute of Public Relations (NIPR) has urged brands to rejig their public relations strategy in order to stay relevant especially in this period…

By Elvis Eromosele Remote work was viewed as a fad. While technology enthusiasts have long spoken about the potential of remote working, few individuals listened and fewer firms cared. During this period technology firms…

Emerging data shows businesses that get their communications wrong during the coronavirus pandemic could face the public boycotting their brand. With an increasing number of industries and companies impacted from the coronavirus…

Twice as many consumers say TV ads create a more positive image of brands than say the same about common digital formats, an extensive new survey reveals. The report, Consumer Trust in Digital Marketing, by GroupM, questioned 14,000…