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Lagos NIPR Makes History, Holds First Virtual PR Clinic
Due to lockdown measures put in place to stem the spread of COVID-19 in Nigeria, the Lagos State Chapter of the Nigerian Institute of Public Relations made history by hosting the first virtual PR Clinic, themed: ‘Technology and the…
Expert Tasks Marketers To Rethink Strategy As Social Distancing, Others Disrupt Marketing
The Group Managing Director of GDM Group, a marketing innovation firm, Victor Afolabi has disclosed that social distancing and other trends will disrupt the marketing landscape in post COVID-19 era. He therefore urged marketers to…
Consumers’ Online Behaviour Transformed By COVID-19 Pandemic
New
research from online brand management company Yext offers insight into how
people’s use of online search has changed around the world since the COVID-19
pandemic took off.
Its
COVID-19 Global
Search and Engagement Report, based…
Noah’s Ark Boss Highlights Factors To Shape Marketing Communication in Post COVID-19 Era
Lanre Adisa, CEO/CCO, Noah's Ark Communications.
The CEO/CCO of Noah’s Ark Communications, Lanre Adisa, has stated that digital deployment will grow remarkably, business model will change and others factors will shape the future…
‘Q2 Will Be A Blood Bath’: Sir Martin Sorrell on Cannes, M&A And The Covid-19…
Sir Martin Sorrell, executive chairman of S4 Capital, has predicted that the second quarter of the year will be “a bloodbath” for many companies, especially those who are not digitally strong.
Speaking to The Drum as part of…
Study: 60% Of Content Related To COVID-19 Considered Brand Safe
Of
the 2.8 million online pages containing COVID-19 related keywords across
GumGum’s publisher network, 62% were considered brand safe, according to a study by the artificial
intelligence company and its content classification and…
Why Marketers Need To Look Five Years Forward
Brand
building takes time – two to five years – and might initially be less
profitable than an activation-only strategy, so it is crucial to be able to
forecast over at least a five-year period to reassure the marketing team the…
Top 5 Most Creative Nigerian Easter Ads
Recently, Nigerians
celebrated Easter along with the rest of the world. It is noteworthy that
Easter is a day set aside for Christians to recognize the supreme price paid by
Jesus Christ for the redemption of mankind. Despite the…
The Coronavirus Crisis Has Torn Open the Pandora’s Box of Ad Tech
By Ronan Shields
Key
insights:
• Marketers are growing increasingly wise as to how their ad spend
was allocated in the salad days of programmatic.
The economic impact of
the coronavirus crisis on the…
Cannes Lions Wants To Avoid Refunds
The Cannes Lions Festival of Creativity will not
issue refunds for its canceled 2020 event, or at least organizers are trying to
avoid it, says festival Chairman Philip Thomas.
"A lot of the people who can go to Cannes,
our…