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How Marketers Can Balance Privacy And Personalization
By Matt Spiegel
Two accelerating trends in marketing are on a collision course. Consumers want—and deserve—more consent and control over their data identities. Yet shifts in consumer behaviors and expectations for increased…
COVID-19: Lagos NIPR Applauds Journalists For Coverage, Dedication
Olusegun McMedal
The Lagos State Chapter of Nigerian Institute of Public Relations (NIPR) has applauded the bravery and dedication of Nigerian news and health reporters in keeping Nigerians abreast of the latest news of COVID-19…
Brand Communicator Instagram Live Chat: Felix King, Steve Babaeko, Abelinis, Others Raise Funds For…
By
Jeremiah Agada
L-R: Felix King, MD, Oracle Experience; Steve Babaeko, CEO/CCO, X3m Ideas, Ukoh Iquo, CEO, Entod Marketing and Abiodun Oshinibosi, Project Marshall, Abelinis Limited.
Felix King, Managing Director of one of…
Why Do Creative Ideas Get Rejected?
Advertising creatives often hold different views of what constitutes original, appropriate work than external judges, according to a study published in the Journal of Advertising Research (JAR). Mark Kilgour (University of Waikato),…
Why Coronavirus May Spark The Next TV Advertising Revolution
Amid enormous uncertainty and disruption, the way forward becomes clear: The future of TV is about audience
By Brittany Slattery
“We can all think of a time when we were watching a great show, only to be bombarded with six to…
PR Agencies Need To Reposition To Survive In Post COVID-19 – Jaiye Opayemi
Isreal Jaiye Opayemi, MD/Chief Strategist, Chain Reactions
The Managing Director and Chief Strategist, Chain Reactions Nigeria, a reputation management firm, Jaiye Opayemi has urged public relations agencies to rethink strategies,…
‘This Is Not The Time To Wait For Client’s Brief’-Steve Babaeko
Steve Babaeko,, CCO/CEO, X3M Ideas
The CEO and Chief Creative Officer of X3M Ideas, an advertising agency, Steve Babaeko, has urged marketing communications practitioners to come up with creative solutions and not wait for clients’…
WFA Launches Diversity Task Force
The World Federation of Advertisers (WFA) is setting up a diversity task force designed to challenge the global advertising industry to better represent and support diverse identities when marketing to consumers.
Diversity has been…
Lagos NIPR Makes History, Holds First Virtual PR Clinic
Due to lockdown measures put in place to stem the spread of COVID-19 in Nigeria, the Lagos State Chapter of the Nigerian Institute of Public Relations made history by hosting the first virtual PR Clinic, themed: ‘Technology and the…
Expert Tasks Marketers To Rethink Strategy As Social Distancing, Others Disrupt Marketing
The Group Managing Director of GDM Group, a marketing innovation firm, Victor Afolabi has disclosed that social distancing and other trends will disrupt the marketing landscape in post COVID-19 era. He therefore urged marketers to…