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Marketing Expert Reels Out Trends To Accelerate Brand Building Post COVID-19
The Group Marketing Director of Jotna Nigeria Limited (The La Casera Company), Emmanuel Agu has stated that neighbourhood stores, e-commerce and social media will accelerate the growth of Fast Moving Consumer Goods (FMCG) in post…
Half Of Ad Execs Say Ad Spending ‘Hit Bottom’ In April, Others See Recession Continuing
If there is a "bottom" to the rollback of ad spending during the COVID-19 pandemic, it probably hasn't come yet for about half of ad executives. That's the finding of a report published by equities research firm Pivotal Research Group,…
IBST Boss Discusses Challenges, Opportunities, Trends For The Audiovisual Industry
Remi Ogunpitan
Like every industry, the AudioVisual (AV) industry is
currently navigating the choppy waters caused by the ripple effects of the
spread of COVID-19, or Coronavirus. As rapidly as coronavirus has spread across
the…
Remi Ogunpitan Proffers Survival Strategy For Audio-Visual Production Industry
In order to survive in post COVID-19 era, the Founder and Chief Executive Officer of IBST Media, Remi Ogunpitan has tasked audio-visual production practitioners to collaborate, recreate contents, and tap into new technologies in the…
Three Tips To Upgrade Marketing Analytics in A Post-Pandemic World
We are in extreme times for nearly every marketer: COVID-19 has created panic buying, shutdowns of retail, a coming disruption of food supply chains, a 25% correction in the stock market, and a 20% unemployment rate.
And ad spending…
Oracle Experience Boss Tasks Experiential Marketing Agencies On Collaboration, Innovation
The Chief Executive Officer of Oracle Experience, one of Nigeria’s leading experiential marketing agencies, Dr. Felix King Eiremiokhae has tasked experiential marketing agencies to embark on collaboration and deploy innovative…
How The Brand Purpose Conversation Is Shifting
The evolution was underway before coronavirus evaporated the world’s remaining patience for empty corporate purpose, argues R/GA's Matt Resnick.
As the human, social and economic impact of the coronavirus continue to be revealed,…
Digital Ad Spend To Decline For The First Time As Covid-19 Ends A Decade Of Growth
After a record 2019 and equally promising start to 2020, UK ad spend will decline across all categories this year – the first time this has happened since the advent of digital and bringing to an end a decade of growth.
Total…
Storytelling Must Get To The Emotional Centre Of The Consumer World – Femi Odugbemi
Femi Odugbemi, Executive Producer/CEO, Zuri 24 Media recently had an Instagram Live chat with Joshua Ajayi, Publisher/Editor-in-Chief, Brand Communicator where he spoke on the theme, “The Future of Media Content, Engagement And…
How Marketers Can Balance Privacy And Personalization
By Matt Spiegel
Two accelerating trends in marketing are on a collision course. Consumers want—and deserve—more consent and control over their data identities. Yet shifts in consumer behaviors and expectations for increased…