Industry

Beauty for many women all around the world means confidence, empowerment, and freedom to express themselves. There’s a reason why it’s called beauty ‘therapy.’ Darling Nigeria, beyond being a female-centric brand, has done a…

By Azeez Disu “Women, if the soul of the nation is to be saved, I believe you must become its soul,” Coretta Scott King once said. The quote emphasises the importance of women to nation building and importantly, for any nation…

Global TV advertising revenue will lose 6% of its expected growth due to COVID-19 over the next five years, with total global online entertainment advertising pulling back by 5%, according to Ampere Analysis. …

We’ve had recessions before, and the argument has long been made for why brands must market their way through a downturn. But what about the nuance of that marketing? Where should the emphasis lie to ensure the best use of budget and…

The role of the Chief Marketing Officer is alive and well and will stay that way in the future – but it’s in for some major changes, concludes a new study from the World Federation of Advertisers (WFA). The WFA research highlights…

The Marketing Director of FrieslandCampina Wamco Nigeria Plc., Chris Wulff-Caesar has tasked marketeers and brands to re-invent themselves, find new ways to engage consumers and deploy strategies that will keep them relevant during and…

Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be…

Dentsu Aegis Network (DAN) has launched dentsumcgarrybowen, bringing together Dentsu and mcgarrybowen. The new agency is led by global co-presidents Merlee Jayme, chair and chief creative officer at Dentsu Jayme Syfu in the…

Large multinationals are likely to cut harder and hold back ad spending for longer, according to the latest WFA Covid-19 Response Tracker. The second wave of the research found that 89% have deferred campaigns, up from 81% in March,…

By Liz Richardson How can food and drink brands reach consumers during the COVID-19 lockdown? Experiential brand activity will have to be taken directly to consumers in their homes, Liz Richardson, managing director and partner at…