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Four COVID-19 Marketing Trends: Navigating What’s Next
As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January. WARC’s Anna Hamill highlights some key trends.
Staring down the barrel of…
The Post COVID-19 World- 8 Things To Watch Out For In The World That Is Likely To Emerge
By Bolaji Okusaga
This is for those who loathe 5G for vague and preposterous reasons - a new world is coming, and this is no heresy! Covid-19 is about to hasten the possibility canvassed on the platform of the ,4th Industrial…
Denstu Tightens Costs As COVID-19 Takes Hold
Dentsu reported weak global earnings in the first quarter as the global advertising group tightened costs to meet a downturn from COVID-19.
The company, reporting a fall of 0.8% in organic growth for the three months to the end of…
Cannes Lions Set To Release The Global Lions Creativity Report Of The Decade
Cannes Lions has concluded plans to release a Global Lions Creativity Report of the Decade in June to celebrate and recognise sustained creative success.
It is the first time in Cannes Lions’ history that data from across ten years…
Brands Cut $50bn From Global Adspend In Wake Of COVID-19
Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.…
Consumers’ Concerns Shift As Pandemic Continues
Anxiety and health concerns may be starting to ease for consumers, but levels of financial worries still remain high, which will affect the automotive market in particular.
Deloitte’s latest Global State of the Consumer…
Mobile Ads Display Resistance To COVID-19 Impact
Mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of 2020, according to PubMatic.
The findings from the digital technology company’s Q1 2020…
Communication Without Communicating
By Ishola Ayodele
Albert Einstein once said, *“The
problems of our lives cannot be solved by being in the same level of thinking
we were when we created them”*.
Hence there is a great need for us as
communicators to start…
Elev8media Launches Live Stream On Billboard With UBA Africa Day 2020
Elev8media successfully partnered with UBA group for
the 2nd edition of UBA Africa Day 2020. The YouTube live event will
be streamed live on Elev8media’s iconic LED billboard screen, allowing members
of the public to share in what…
Darling Nigeria: Beyond Being A Female-Centric Brand
Beauty for many women all around the world means confidence,
empowerment, and freedom to express themselves. There’s a reason why it’s
called beauty ‘therapy.’ Darling Nigeria, beyond being a female-centric brand,
has done a…