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NIPR Set To Hold Presidential Dinner, Awards
The 2019 edition
of the NIPR Presidential Awards and Dinner is scheduled to hold on Thursday, December
12, 2019 at the Sheraton Hotel, Ikeja Lagos.
According to a
release by the Institute, "the highlights of this year's event will…
Why Out-Of-Home Is The Future Of Video Advertising
As more of the population moves to cities—and beyond TV, laptop and smartphone screens—marketers need to take it outside.
By Michael Rosen
Video
is becoming the go-to format for media consumption, but platform and audience…
Global Ad Growth To Slow In 2020 Due To Weakening Economy
Hunker down: GroupM’s
worldwide media forecast for 2020 and beyond anticipates a slowdown in
advertising growth as the global economy weakens.
Compiled by Brian
Wieser, who joined the WPP company as global president of business…
Advertising Industry Needs More Government Support, Says APCON Acting Registrar
Ijedi-Iyoha, Acting Registrar/ Chief Executive, APCON
The Acting Registrar of the Advertising Practitioners Council of Nigeria, APCON, Mrs Jedi Iyoha has called for more involvement of government in promoting the advertising industry in…
National Advertising Conference Officially Begins Today
Acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Iyoha (sixth from left), flanked by representatives of Advertising sectoral groups at the press conference announcing the National Advertising Conference…
Plaqad’s Boss Named Among 100 Young Leaders In Tech At The Future Awards
Gbenga Sogbaike, CEO, Plaqad
Gbenga
Sogbaike, the CEO of Nigeria’s leading influencer marketing and content trading
platform, Plaqad.com, has been named one of Nigeria’s 100 young leaders in
Tech.
The recognition comes from The…
Quality Creative And Share Of Voice Boost QSR Sales
Advertising share of voice and creative quality
exert a more consistent impact on sales than promotions for quick service
restaurant (QSR) chains, according to a study in the Journal of Advertising
Research (JAR).
Harlan
E. Spotts…
EMCOAN Elects Jibe Ologeh As New President
The members of the Electronic Media Content Owners Association of Nigeria (EMCOAN) have elected Mrs. Jibe Ologeh, the MD/CEO of RWELL Media, as the 4th president of the association.
EMCOAN is the umbrella body of Chief…
AI-driven Brands Must Consider Trust And Consumer Values
Brands are increasingly tapping into the opportunities presented by artificial intelligence (AI), both in terms of improving ROI and enhancing the digital experience of their customers, but it is essential they pay attention to trust,…
How To Measure Ad Response With Young Audiences
Marketers seeking to understand how children react
to ads could benefit from using research techniques that are based on
non-verbal responses, according to a study published in the Journal of Advertising
Research (JAR).
Joëlle…