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How Marketers Can Unlock The Potential Of Native Video Ads In The Age Of Tiktok
By Alex Khan-15
August 2019 07:48am
Consumers’ attention is moving from the small screen to the
even smaller screen — the smartphone. This year marks the first time in history
that US consumers are spending more time on their mobile…
Cisco Names Dentsu’s Isobar As Digital Marketing Innovation Agency
Cisco has added Dentsu Aegis Network's Isobar to its
roster of agencies, naming it digital marketing innovation agency of record
(say that 10 times fast).
Under the partnership, Isobar has signed onto a one-year
retainer…
APCON, LASAA, OAAN Condemn Indecent Mobile Advertisement In Lagos
The Advertising Practitioners Council of Nigeria (APCON) and
agencies which include Lagos State Signage & Advertisement Agency (LASAA)
and Outdoor Advertising Association of Nigeria (OAAN) have
condemned the repulsive viral video…
Alex Okosi Named Honorary Fellow Of NIMN
The
Executive Vice President and Managing Director of Viacom International Media
Networks Africa (VIMN Africa) and BET International, Alex Okosi was inducted as
an honorary Fellow of the Nigerian Institute of Marketing of Nigeria…
Mobile Ad Fraud Took A $2.3bn Toll On Marketers In The First Half Of 2019
The true cost of mobile ad fraud over the first half
of the year has been calculated by mobile attribution and marketing analytics
specialists Appsflyer, which found that $2.3bn in ad spending was subject to
app install fraud over the…
New Study Reveals Tech Buyers’ Psychological Motivations And Social Media Behaviours
Independent
digital agency LAB and Immediate Future have released a new study, B2CTO, which
looks at C-suite tech buyers’ psychological motivations and social media
behaviours.
The research
reveals senior IT and technology buyer's…
Survey Indicates CMOs Are Focusing On The Short Term At The Expense Of The Long Term
Dentsu Aegis Network spoke with 1,000 marketers about the state of the industry
Vector illustration - Time will tell
By Diana Pearl
Today’s CMOs are faced with a multitude of challenges—new
and changing technologies, fewer and…
Insight Publicis Wins Big At The African Cristal Media And Advertising Summit
Dr. Tendai Mhizha - Managing Director, Insight Publicis
Foremost Nigerian marketing
solutions provider, Insight Publicis has emerged as the most awarded West
African agency at the just concluded African Cristal Media and Advertising…
Overcoming The Dilemmas Of Customer Lifetime Value
Customer lifetime value is a key
metric to calculate, but not always an easy one, and marketers may need to
compromise in order to make it a business priority.
By Michael Barnett
Customer
lifetime value (CLV) is one of a…
What Can The Art World Teach Us About Experiential Marketing?
By Ema O'Donovan
Artists are usually ahead of the rest of society when it
comes to understanding the social implications of new technologies, so what
lessons does the art and culture sector have for brands when it comes to
creating…