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Dentsu Aegis Network Acquires Majority Stake In Indian Data Firm Ugam
Dentsu Aegis Network (DAN) has strengthened its data and analytics
capabilities with the acquisition of a majority stake in Indian data firm Ugam.
Ugam will now sit alongside Merkle, DAN’s in-house performance marketing
agency,…
Keskese Emerges Best Experiential Agency As Sodium Brand Solutions, Others Shine At EXMAN Awards
On the night when deserving experiential agencies were rewarded
for excellence at the Experiential Marketers Association of Nigeria, EXMAN
Award for 2019, Keskese Limited emerged the biggest winners of the night,
carting away the…
Decline in Nigerian Banks’ Spend in June Recorded, Says Report
The Nigerian Banks’ spend for the month of June has
witnessed a decrease according to infographics released recently. The report
shows that there was a decrease of N35,715,562 in the total Nigerian Banking
Industry media adverts…
Tade Adekunle Emerges New EXMAN President, Speaks On Vision
By Jeremiah Agada
Tade Adekunle, EXMAN President.
Frontline experiential expert and Chief Executive Officer of
Keskese Limited, one of Nigeria’s foremost experiential agencies, Tade Adekunle
has emerged the President of the newly…
Millenials Trust Information on Websites More Than on Social Media, Says EXP Report
…As it Partners REACH Technologies to Unveil Millenial Brand-App
By Jeremiah Agada
L-R: Otome Oyo, Client Service & Strategy Director, Carol Abade Group CEO; Rosemary Akpo, Managing Director, Nigeria and David Boon, Deputy…
Just In: Over 40 AAAN Members Escape Plane Crash As 46th AGM is Postponed
What could have been a major
disaster for the creative advertising sector as well as the integrated
marketing communication industry in Nigeria was yesterday averted when members
of Association of Advertising Agencies of Nigeria,…
All Seasons Zenith Organizes Advertising Career Day For Young Graduates
In the spirit of
giving back, All Seasons Zenith, one of the leading media advertising agencies
in Nigeria recently held the maiden edition of it’s ASZ Academy career day.
The event which was
held at the premises of All Seasons…
Experts Advocate for New Paradigm Shift in Storytelling
Experts at the 2019 Marketing Edge National Marketing Stakeholders Summit.
Experts in the Integrated
Marketing Communications recently came together at the 2019 Marketing Edge National
Marketing Stakeholders Summit & Brands and…
NPA Boss Highlights Roles Of Media, PR, Politicians In Changing Nigeria’s Narrative
Hadiza Bala Usman, MD, Nigerian Ports Authority
The Managing Director of Nigerian Ports Authority (NPA), Hadiza Bala Usman has emphasised the importance of all stakeholders to work together to change the nation’s negative narrative.
…
Cannes Lions Awards 2019: Festival Of Creativity, Learning And Inspiration
By Joshua Ajayi
The
66th Cannes Lions International Festival of Creativity came to a close recently
with the last Awards Show. It honoured the final winners from the Communication
Track, alongside the Good Track, as well as special…