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Cannes Lions: Winners Emerge Across Communication, Experience, Impact And Innovation Tracks
Reviewed by
international juries, winners were rewarded for setting the global benchmark for creativity and
effectiveness in the branded communications industry at the 2019 Cannes Lions
International Festival of Creativity.
In the…
FCCPC Proffers Solutions To Electricity Challenges, Engages Consumers
Over the years, the challenges confronting power sector has
remained a bottleneck for operators, government, consumers, regulators and
other stakeholders; however, to solve the challenges, Federal Competition and
Consumer Protection…
Cannes Lions 2019: First Winners Announced
International: After a first full-day of learning and
networking, the Cannes Lions International Festival of Creativity has this
evening, announced the first Lion winners at an Awards Show packed with
inspirational work.
The
winners…
WARC Releases White Paper On Five Key Lessons To Deliver Effective Advertising
By Joshua Ajayi
WARC has launched a white paper on the five key
lessons to deliver effective advertising titled 'Anatomy of Effectiveness'.
The report will change the way brands and agencies
market and will drive better consumer…
Uche Ajene-Ayere Leaves Quadrant As Anurika Azubuike Takes Over
Uche Ajene-Ayere (left) and Anurika Azubuike.
Brand Communicator can authoritatively confirm that Uche Ajene-Ayere has left the services of the Insight Redefini Group where she held the position of Managing Consultant of Quadrant…
Nigeria’s Steve Babaeko Named in Adweek’s Creative 100
The Chief Executive Officer and Chief Creative Officer of one of Nigeria’s most globally acclaimed creative powerhouses, X3M Ideas, Mr. Steve Babaeko has been named among Adweek’s 100 Most Fascinating People in Marketing, Media and…
OAAN To Chart New Course For Sector At AGM In Abeokuta
Outdoor Advertising Association of Nigeria (OAAN) has concluded
plans to host its 34th Annual General Meeting (AGM) at Abeokuta, Ogun State
with the aim of discussing the strategic repositioning of the industry’s
business.
A…
Global Consumers Spend 800 Hours A Year On Mobile
The
amount of time spent by global consumers accessing the mobile internet has
grown from 80 minutes a day in 2015 to 130 minutes a day in 2019, according to
ROI agency Zenith.
That
equates to an average growth rate of 13% a year and…
Expert Canvasses For Disruptive Campaigns To Change Nigeria’s PR Landscape
Ronke Bamisedun, Founder and Chief Executive Officer, BWL Agency
By
Azeez Disu
The Founder and Chief Executive Officer of
BWL Agency, Ronke Bamisedun has urged public relations practitioners to develop
cut-through campaigns that will…
Native Advertising Sector Predicted To Be Worth $400bn By 2025
Continued
growth in the native advertising sector could ensure the global market is worth
$400bn by 2025, according to a new analysis provided by native advertising firm
AdYouLike.
The native
adtech provider estimates that sector…