Browsing Category
Industry
Publicis Media Bolsters Regional Leadership For Commerce Practice
Publicis Media has made several appointments for its regional commerce practice across APAC, EMEA and the Americas, effectively immediately.
In APAC, the move will see the appointment of Samrat Sengupta in as regional practice…
How Video OOH Is Challenging Online And Social
The advertising industry is excited by the possibilities of video, but these extend far beyond social and online channels. Nicola Barrett of Exterion Media explains how.
Last year, the UK video market was valued at £1.61bn – a 47%…
Publicis CEO: Marcel Is Trying To Reinvent The Industry
Marcel, the AI-powered employee platform, is helping Publicis retain staff and signalling a bright creative future for them, according to CEO Arthur Sadoun.
Speaking at dmexco, he acknowledged interviewer Michael Kassan’s…
Older Women Feel Stereotyped In Advertising
A
It least 44% of British women aged 50 and over find advertising to be patronising, while more than a quarter (27%) believe ads contribute to negative stereotypes of their age group, new research has revealed.
This headline finding…
Starcom Media Perspectives COO Charges Students Against Complacency
Jude Odia, Chief Operating Officer at Starcom Media Perspectives, one of Nigeria’s leading media agencies has cautioned O2 Academy students against complacency when they finally get the chance to work in a marketing communications…
The Six Key Elements Of A Strong Video Ad Platform
With an ever-expanding list of video ad options, marketers must evaluate platforms based upon a set of fundamental elements and make impartial assessments of their ability to build brand success, according to a leading industry figure.…
Yetunde Adegbite Now Heads Posterscope Nigeria
The former Chief Marketing Officer of Serengeti (Promo World and Optimum Exposures), an agency under the Troyka Group has been appointed by the Emeka Okeke-led Media FuseDentsu Aegis Network to head Posterscope following the exit of…
Experts To Discuss Ways To Tackle Fake News At Katunga Media Summit
The issue of fake news and its resultant effect on brands especially its direct impact on productivity and resultant effect on employment and the economy at large continues to be in the fore front of public discuss.
It is as a…
WIMCA Rewards Outstanding Female Marketing & Communications Professionals, Brands
At the second edition of the Women in Marketing & Communication Conference and Awards which held last week Friday at the Shell Hall of Muson Centre, Onikan, Lagos prominent and outstanding female marketing professionals in the…
WIMCA 2018 (Video): Organisers Urge Women To Participate In Leadership Positions
Organizers of Women in Marketing & Communications Conference/ Awards (WIMCA), Brand Communicator Magazine, a frontline brand and marketing publication and stakeholders at the event have urged women to participate in leadership…