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Change Ministry of Information To Ministry Of Public Communications, Prima Garnet Boss Urges FG
The continual existence of the Ministry of Information separate from the ministry of communication does not make much sense. The two should be merged into a single ministry of Public Communications.
This call was made by…
How Brands Are Using Weather Data To Unleash The Power Of AI
Marketers get excited about data, artificial intelligence and the internet of things because of their combined power to potentially impact consumers' everyday lives. Across the commerce landscape, the potential applications may be…
Nigerian IMC Industry: Is the Grass Green?
By Azeez Disu
Technological disruption and other issues are changing the Integrated Marketing Communications (IMC) landscape globally. Agencies are now reinventing to key to current realities. In Nigeria, the story is not…
Rising Use Of Social Media Influencers In Marketing: Matters Arising
By Jeremiah Agada
Introduction
Recent scroll through an Instagram page propped up a video posted by a fast-rising social media influencer based in Delta State, called Homeoflafta. The video in question was a Television…
Nigerian Brands Must Keep Up With Advertising Trends
The traditional mind set of many Nigerian brands is making it difficult for the country’s advertising industry to keep pace with the new global data-driven approach, which would make better inroads into the country’s young consumer…
Study: Marketers To Cut Traditional Media Spend As Content Creation Increases
Marketing spend by financial services businesses on content creation is expected to increase significantly this year, but advertising in print and TV is set to drop, according to a survey of financial services marketers.
While…
Google Launches ‘Google Partners’ In Nigeria For Ad Agencies, Digital Marketing Professionals
Google today launched its Partners programme ‘Google Partner’ into the Nigerian market to further enable digital agencies and brands taking advantage of its online marketing tools to connect with their users.
The Google Partners…
Entries for ADVAN Awards To Close October 14
The Advertisers Association of Nigeria, ADVAN, has said that the deadline of entries for its prestigious ADVAN Awards For Marketing Excellence (West Africa) 2018 will be next month, 14th October.
This information was made…
mediaReach OMD Unveils Latest Edition of mediafacts Book
mediaReach OMD has unveiled the latest edition of mediafacts book.
The leading media agency in West Africa has been instrumental in publishing the book annually since 2001, with an objective to organise media information in the West…
Global Spend On Digital Marketing To Reach $100 Billion
The latest estimates for global digital marketing spend indicate that the sector could be worth as much as $100bn on the back of double-digit growth in the US and UK last year which saw the sector reach $52bn.
Compiled by…