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Udeme Ufot Urges Industry Regulation To Curb Political Smear Campaigns
In anticipation of the commencement of the 2019 general election, stakeholders in the communications industry gathered to discuss critical issues around the management of electioneering campaign communications and highlight the rules…
Publicis To Auction Under-Performing Health Services Unit
French-headquartered advertising network Publicis Groupe is pushing on with the sale of its loss-making healthcare subsidiary Publicis Health Services, the company confirmed during its third-quarter results.
Publicis Health…
Facebook Accused Of ‘Deceiving’ Advertisers By Inflating Ad Views By Up To 900%
Facebook has found itself back behind the dock over accusations that it over-inflated its ad view statistics by as much as 900% in order to entice advertisers to part with their cash.
A legal-filing brought against the social…
Focus On These Four Areas To Improve Your Marketing Using AI
When it comes to marketing, the goal of this game is not to win; it's to keep playing and to leverage data to improve your play over time.
Great marketers use new tools to enhance their ability to do this efficiently and…
Digital Marketing Trends That Are Changing The Way We Market To Consumers
Chatbots have been around for some time now. The technology, which combines the use of text, voice and messaging to converse directly with consumers, has been used longer than virtual reality. But this year, it’s taking the spotlight.…
Marketers Continue To Struggle With Integrated Campaigns
Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behaviour and uncertainty around optimising their media…
Dubai Lynx To Open For Entries Oct. 23
Premier creative advertising awarding platform for Middle East and North Africa, MENA, the Dubai Lynx will open for entries on the 23rd of October for the 2019 edition of the Awards scheduled to run from 10th to 13th March, next year.…
APCON Set To Hold Stakeholders’ Forum On Political Communication
Advertising Practitioners Council of Nigeria (APCON) in partnership with Advertising Practitioners Association Abuja Chapter (APAAC) has concluded plans to hold a one day stakeholders’ forum on political Communication scheduled for…
Felix King Foundation: Inspiring Hope Through Widow Advocacy & Empowerment
Like many young women of her age, years ago, one of Maltina Ochiaka's dream was to get married and build a good home with her husband. Having achieved that, she did not envisage one of life's many vicissitudes playing a fast one on…
RECMA Report Ranks mediaReach OMD No. 1 In West & Central Africa
RECMA - Research Company which evaluates Media Agency Billing and Ranking globally, published its annual ranking report in September 2018 for Media Agencies, which covers key markets in Africa, namely Nigeria, Ghana, Kenya and South…