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Lolu Akinwunmi Calls For Destination Branding To Change Lagos Tourism Narrative
A renowned advertising practitioner, Lolu Akinwunmi, Group Managing Director of Prima Garnet Africa has called for destination branding to help change the tourism narratives of Lagos and other parts of the country.
He pointed that…
Marketing Experts Outline Ways To Create Positive Customer Experience In 2019
By Azeez Disu
As the year is fast winding down, marketing experts have called for customer centric approaches to ensure excellent customer experience which will continuously endear the customers to their brands.
The…
Otome Oyo Quits Suntory
Otome Oyo has left the services of food and beverage giants, Suntory Beverage & Food Africa, Middle East & Caribbean, which he joined from Guinness Nigeria, according information on his LinkedIn page.
Otome joined the…
Top 5 Out-Of-Home Advertising Trends
The static billboards of the past are increasingly being replaced by dynamic digital signs that update in real time and are activated by mobile devices or connected cars, pointing to how the integration of digital technology with…
PwC: 64% Of Companies Spend 5% Of Revenue On Digital
Top financial performers invest in digital at a rate much higher than their peers, according to data released recently. Some 66% spend 10.1% or more of revenue on digital, compared with 26% of their peers. Nearly three-quarters say the…
ADVAN Set To Reward Marketing Excellence November 18
The Advertisers Association of Nigeria (ADVAN) has concluded plans to reward brands and marketing professionals for their outstanding performance in the year. The event slated for 18th of November, 2018 holds at the Civic Center…
Forrester Shares CMO Predictions For 2019
From political and social unrest sparking controversial ad campaigns to the complexities of GDPR, 2018 has been a wild ride for CMOs. With all that turmoil, marketing chiefs may very well be looking forward to what the New Year has to…
Cultural Barriers, Poor Policies Fingered For Dearth of Female CEOs in Advertising
Cultural barriers, poor policies and other factors have been identified as some of the reasons for the poor representation of female advertising and communication professionals at the top in the industry.
This summation made at the…
Global Ad Trends: AVOD Spend To Double In Next Five Years
Advertiser-funded video on demand (AVOD) is outpacing other paid media with spend set to double to $47bn by 2023 worldwide, according to WARC’s latest Global Ad Trends report, out today.
More broadly, both consumer and advertiser…
Fresh Facts Emerge On Media Debt As Multinationals Plan 180-Day Payment Cycle
Fresh facts are beginning to emerge on the ageless advertising and media debt which has created serious disagreement among advertising agencies, media and the advertisers who are multinationals.
Findings by Intelligent Unit of…