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Asia-Pacific Leads Global Adspend Growth
Growth
in global advertising spend is expected to reach 3.8% in 2019, amounting to
US$625bn, with some markets in Asia-Pacific – especially China and India –
contributing above average rates of growth to the worldwide increase.
That…
NIMN Slams NLRC Over Interference, Closure Of Nigerian Breweries
The National Institute of Marketing of Nigeria, NIMN has condemned what it termed an undue interference by the National Lottery Regulatory Commission, NLRC, in the affairs of its corporate members.
The institute slammed the NLRC…
NIMN Inducts New Fellows, Honours Two Others
The National Institute of Marketing of Nigeria (NIMN) has inducted 27 persons and upgraded 14 members, while it admitted two others as honorary members into the Institute’s Body of Fellows at the 2018 edition of Conferment of…
LAIF 2018: DDB Lagos Emerges Nigeria’s Most Creative Agency
…As Insight, X3M Ideas, SO&U, Culture Impress
By Jeremiah Agada
The 2018 edition of Lagos Advertising and Ideas Festival, LAIF may have come and gone but the memories of the showcase will remain for a long while. Quite…
Charles Imuzeze Bows Out Of Verdant Zeal Group
By Azeez Disu
Charles Imuzeze, Managing Director of Great Measures Media, a subsidiary of Verdant Zeal Group has exited the services of the media-advertising agency after a decade of offering his expertise. His resignation will…
141Worldwide Evolves To Nitro121, Launches School Initiative
By Jeremiah Agada
One of Nigeria’s leading marketing communications companies, 141Worlwide has transformed to a new name, logo and identity, Nitro121.
Announcing the new identity during the rebranding party at its posh G.R.A,…
Ad Spending Expected To See Slower Growth In 2019
Three top ad forecasters—GroupM, Magna Global and Zenith—say ad spending next year will see slower growth than 2018 and one predicts that digital spend might finally be slowing down.
GroupM, WPP's media investment group, is…
Isobar ‘Augmented Humanity’ Report Identifies Key Digital Trends For 2019
Global digital agency Isobar has released its ‘Augmented Humanity’ report for 2019, an exploration of five digital trends for the year ahead. The report explores the extent to which humanity will work in harmony with technology to expand…
Breaking: Feyi Olubodun Exits Insight Publicis
By Jeremiah Agada
Brand Communicator can authoritatively confirm that Feyi Olubodun, the Chief Executive Officer of Insight Publicis Nigeria has exited the services of the frontline agency. This development was announced to…
Just In: AAAN Names Zylstra, Odugbemi, Owodunmi, Others For 2018 LAIF Jury
The Advertising Agencies Association of Nigeria, AAAN has released the names of the members of jury for the 2018 edition of the Lagos Advertising and Ideas Festival, LAIF, Awards.
The jury will be chaired by the Chief Strategy…