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Industry
Nosak Group Holds 2019 Annual Management Retreat, Sets Agenda For The Year
...To Consolidate On Comparative Advantage
L-R: Chief Operating Officer, Nosak Group, Mr. Thomas Oloriegbe; Former Director, Guinness Nigeria Plc, Mr. Ray Ugboh and Chairman, Nosak Group, Dr. Toni Ogunbor during the 2019 Annual…
Seven Advertising Sins That Undermine Trust
Trust is an issue that the advertising industry has to address as a matter of urgency during 2019, according to new Advertising Association president Keith Weed, who recently outlined the “seven deadly sins” that are undermining…
APAC Now Largest Out-Of-Home Media Market With $13bn Sales In 2018
The out-of-home media sector is enjoying a global growth spurt courtesy of a jump in sales across the Asia Pacific region, which is now the single most important territory for OOH. It posted $13bn in revenue for 2018, equivalent to a…
PRCAN To Hold Masterclass On Presentation Skills
The
Public Relations Consultant Association of Nigeria (PRCAN)
has concluded plans to hold the 17th edition of its capacity
building workshop, The PRCAN Masterclass. The training session, which is
titled: ‘Effective Presentation…
How eCommerce Marketplaces Are Democratising The Ways Nigerians Shop
eCommerce has become customary or conventional in Nigeria. It is
no longer a stranger. The acceptance or embrace of eCommerce among Nigerians
did not come on a platter of gold.
It took painstaking efforts by Jumia, Nigeria's no
1…
Lagos NIPR Picks P+ Measurement Services As Official Media Monitoring And Evaluation Partner
Olusegun McMedal, Chairman, Lagos NIPR
The Lagos State Chapter; the leading branch of the Nigerian Institute of Public Relations, has announced an exclusive partnership with the P+ Measurement Services to serve as the Official Media…
Mobile Adspend Set To Top TV Across Key Markets This Year
Fifty-two percent
of the global population – 3.9bn people – access the internet via a mobile
phone, and advertisers spent an estimated $137.9bn to reach them last year, or
$35.36 per user.
Data from WARC’s 12 key markets, which…
Babaeko Returns As Member of Grand Jury For New York Ad Festival As Ogunlowo, Kosoko Debut
Steve Babaeko, Group Chief Executive Officer, X3M Ideas.
Steve Babaeko, Group Chief Executive Officer and Chief
Creative Officer of one of Nigeria’s foremost creative powerhouses, X3M Ideas, has
made a return to the prestigious New…
How eCommerce Businesses Can Take Advantage of AI
The eCommerce industry is booming and this is projected to
continue. With such a wealth of eCommerce businesses, and competition set to
become even more fierce, staying visible and relevant has never been such a
challenge for online…
TVC News Soars High At NMMA, Bags Best TV Station Of The Year
For its invaluable
contribution towards the deepening of Nigeria’s broadcasting industry, TVC
News, a member of TVC Communications, has bagged the NBC Prize for the “Best
Television Station of the Year” at the 26th Nigerian Media Merit…