Browsing Category
Industry
Programmatic Advertising To Drive Digital OOH Market To Exceed More Than $5bn By 2022
The global digital out of home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising.
According to MarketWatch, the report by Market Research Engine states…
Stakeholders Proffer Solutions To OOH Industry Challenges
By Azeez Disu
In the face of challenges confronting the out-of –home (OOH) industry in Nigeria, Otunba Seni Adetu, CEO Algorithm and former Managing Director of Guinness Nigeria; Ijedi Iyoha, Acting Registrar, Advertising…
Ogunpitan Unveils IBST Media and Content Group
Managing Director, IBST Limited, Aderemi Ogunpitan, has formally launched IBST Media and Content Group in Nigeria.
The group comprises, IBST Limited, a video production company that has been in operation for 16 years. Other new…
OAAN Set To Host 33rd Annual General Meeting
By Azeez Disu
The Outdoor Advertising Association of Nigeria (OAAN) is set to host its 33rd Annual General Meeting (AGM) from Thursday, July 26 to Saturday, July 28, 2018.
The event with the theme “Global OOH Best…
Five New-Business Ideas That Could Make Your Small Agency Less Small
By Bradley Johnson
Marketers, a search consultant and an agency took the stage at Ad Age's Small Agency Conference to show how small agencies can get the attention of big brands. Here, five ideas from their panel discussion, called…
WPP’s GroupM Sells Sponsorship Consultancy IEG To Bruin’s Engine Shop
WPP's GroupM has sold its sponsorship consultancy practice, IEG, to Engine Shop, a fast-growing sports and entertainment agency.
While there has been speculation that WPP will pare some of its assets in the wake of the April…
Pros And Cons Of The ‘Bank Wars’
Over the weekend, something interesting and concerning transpired on Nigeria’s social media sphere.
At least four commercial banks were at daggers drawn throwing shades and jabs at one another. Now tagged ‘Bank Wars’ was said to have…
Advertising Stakeholders Urge Practitioners On Ethical Conduct, Collaboration
Advertising practitioners in Nigeria have been urged to remodel their businesses in order to remain relevant in the changing marketing communication world, this they pointed can be achieved through ethical conduct, collaboration and…
Ikechi Odigbo Emerges President As Babaeko Becomes VP In AAAN Elections
Following what looks like an unspoken agreement that seems to be the norm within the ranks of the Association of Advertising Agencies of Nigeria, AAAN, the former Vice-Chairman of the association, Ikechi Odigbo has been elected unopposed…
Steve Babaeko, Yomi Benson Jostle For AAAN VP As Ikechi Odigbo Goes Unopposed
By Tunji Faleye
Barring any last-minute change, all is set for both Steve Babaeko and Yomi Benson to slug it out on who becomes the Vice President of the Association of Advertising Agencies of Nigeria (AAAN) as the association begins…