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Consumers Spend 67 Minutes Watching Online Video Daily-Report
The rapid rise in video viewing makes online video the world’s fastest-growing advertising format with global viewers spending an average of 67 minutes a day watching content, up from 56 minutes last year and projected to reach 84…
Boomerang, Havas Partner To Become Boomerang Havas Africa
In a bid to better equip it's industry skill sets and manpower, and deliver the best to its clients, Boomerang Communication Solutions Ltd, a 360-degree Integrated Marketing Communication (IMC) firm based in Nigeria has…
ACSPN Tasks Communication Professionals, Political Parties on Issue-Based Election Campaign Messages
As 2019 General election approaches, communication stakeholders under the auspices of Association of Communication Scholars & Professionals of Nigeria (ACSPN) have called on Integrated Marketing Communication (IMC)…
Nigeria to Earn N3.63 Billion From Domestic Tourism By End of 2018, Hospitality Report Says
In what seems like a bright prospect for domestic tourism in Nigeria, the sector is expected to contribute N3.63 billion to the country’s GDP by the end of 2018. The number of international arrivals in the country and employments…
Google Unveils Measurement Partners Scheme As Part Of Its Adtech Overhaul
As part of its flagship product conference Google Marketing Platform overhaul, the online advertising behemoth has unveiled Google Measurement Partners, a roster of third-party measurement partners brands can use to verify the…
Study: Online And On TV, Consumers Prefer Longer Ads To Shorter Ones
Ads running traditional lengths of 15 or 30 seconds were the most preferred in a survey of U.S. adults conducted by Research Intelligencer and Pollfish and as reported by MediaPost.
For TV ads, 46.5% of respondents said 30-second ads…
Study: AM/FM Radio Could Attract Light TV Viewers
Traditional radio believes it can give TV advertisers better access to light TV viewers -- with higher campaign lift -- by allocating some of their media dollars to radio.
In its first Nielsen cross-media study, analyzing TV and AM/FM…
Mobile Social Set To Overtake Mobile Search In Ad Revenue
Mobile screens are likely to stay small, but the share of ads they are taking on is becoming immense.
In fewer than five years, nearly seven out of every 10 digital ad dollars will go to mobile, according to a fresh forecast from…
WPP Threatens To Revoke £20m Sorrell Payoff Over MediaMonks Bid
The increasingly tetchy relationship between Sir Martin Sorrell and WPP has entered a new phrase itself as the two parties go to war in a bid for control of Dutch agency MediaMonks.
Sorrell is currently in takeover negotiations for…
IPG Acquires Acxiom Marketing Services Business For US$2.3bn
Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion.
Under the deal, the Acxiom Marketing Solutions (AMS)…