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Facebook Pulls Walmart And P&G Ads For Lacking ‘Political’ Labeling
Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform.
The social network says it stopped running an ad for Walmart and another from Procter…
Breaking: Media Fuse Dentsu Aegis Network Wins Coca-Cola Media Pitch In Nigeria
After a keenly contested pitch process among media independent powerhouses in Nigeria, Media Fuse Dentsu Aegis Network has won the Coca-Cola pitch in Nigeria.
Brand Communicator confirmed from an authoritative source that Coca-Cola…
How Agencies Choose What To Show Clients
Agency executives mix factors like gut instinct and experience with more analytical approaches when choosing which ideas to show clients, according to a study published in the Journal of Advertising Research (JAR).
Douglas C. West…
Top Nigerian Creatives To Judge At Loeries 2018
Two of Nigeria’s creative leaders, Dozie Okafor, Managing Director at PHD Nigeria and Sinmisola Hughes-Obisesan, Creative Director at Leo Burnett are heading to Durban in August as part of the 140-strong panel of judges at the Loeries…
Loeries Appoints Brand Communicator As Media Partner In Nigeria
As part of efforts to make the 2018 Loeries edition bigger and better, the Loeries Africa MiddleEast, one of Africa’s largest gathering of creatives and organisers of the prestigious Loeries Creative Week, has appointed Nigeria’s most…
The 5 Most Inspiring Short Films At The Cannes Lions
Typically, the Cannes Lions Festival of Creativity’s New Directors’ Showcase (NDS) is presented by Publicis Groupe’s Saatchi & Saatchi. Given Publicis’ decision to send just 84 employees this year—and CEO Arthur Sadoun, of…
Marketers Reveal How To Ambush The World Cup Without Paying The Penalty
With the World Cup now well underway, it is clear that hundreds of brands are trying to cause a stir at the global event which organiser Fifa boasts will attract 3.2bn viewers. To do so, brands were presented with a few choices: spend…
Cannes Lions Names WPP’s Mediacom Media Network Of The Year For 2018
After falling to Omnicom for the past three years, WPP made a big comeback at this year’s Cannes Lions Festival of Creativity, with MediaCom scoring the highly coveted Media Network of the Year Lion.
The announcement went live this…
Brandz Study Emphasises Importance Of Disruption, Creativity And Advertising
The latest Brandz research has quantified the links between disruption, creativity and quality advertising by calculating that the combined influence of these qualities can boost brand value by 265%.
Basing its findings on its own…
Publicis To Have 86 Staff And Almost 400 Awards Entries In Cannes Despite Its ‘Year Off’
Publicis Groupe may have publicly pulled out of Cannes Lions this year, but it will still have close to 90 staff in and around next week’s advertising festival and almost 400 campaigns entered into the awards.
Chief executive Arthur…