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Nigeria’s Bolaji Alausa Makes Adweek’s Creative 100 List
By Azeez Disu
One of Nigeria’s renowned Creative professional, the Executive Creative Director, Noah’s Ark, Bolaji Alausa has made the list of 2018 AdWeek’s Creative 100 for being one of the multitalented masters behind today’s most…
Alausa, Ugwonoh, Nduka Make AD STARS Preliminary Jury
By Jeremiah Agada
The pair of Noah’s Ark's Bolaji Alausa - Executive Creative Director; Maurice Ugwonoh-Creative Director and 360 Integrated’s Executive Director, Nduka Henry Kade have made it to the preliminary jury of AD…
Implications of The Inauguration of IAA Nigeria Chapter On The Advertising Industry
By Jeremiah Agada
Introduction
It is no longer news that the International Advertising Association, IAA, has made a return to the country with the inauguration of a Nigerian chapter after the inexplicable collapse and eventual…
Cannes Lions Launches First Digital Pass For Delegates Across The World
The Cannes Lions International Festival of Creativity has announced the launch of its first Digital Pass, designed to enable more people to experience the Festival through a world-class online broadcast, delivered to digital screens…
X3M Ideas Blazes Trail With Launch of Southern Africa Operations
By Jeremiah Agada
One of Nigeria’s foremost creative advertising powerhouses, X3M Ideas has expanded its frontiers beyond the West African coast with the formal launch of X3M Ideas SA PTY in South Central Africa, yesterday, blazing…
IAA Inaugurates Nigerian Chapter As Olugbodi, Adelusi, Ediale, Others Become Executives
By Jeremiah Agada
The International Advertising Association, IAA, a global association that brings together advertisers, media practitioners and agencies with presence in over 70 countries across the world, recently inaugurated…
Cannes Lions To Honour Spotify As Media Brand Of The Year 2018
The Cannes Lions International Festival of Creativity has announced that Spotify will be honoured at the annual Festival as the 2018 Media Brand of the Year. Daniel Ek, co-founder, Chairman and Chief Executive Officer, will accept the…
Estée Lauder Set To Pick Dentsu Aegis Network For EMEA Media
Estee Lauder Company is to appoint Dentsu Aegis Network to handle its media buying across much of Europe, the Middle East and Africa.
Omnicom, the incumbent, had defended the estimated €30m (£26m) business in the competitive review.…
Edelman Report: 72% Of Nigerians Say Trust For An Organisation Is Key For Them
Trust and credibility survey among the Nigerians in the mainstream institutions of government, business, media and non-governmental organisations has revealed that 72 per cent of Nigerians rank trust in an organisation as number one…
Study: Search Now Accounts For 20% Of All Global Ad Spend With Google Snaring The Lion’s Share
A new study has found that almost 20 per cent of ad dollars spent globally this year will be for search with Google, unsurprisingly, snaring over 85 per cent of the money.
Following an analysis of WARC’s adspend data for its 12 key…