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Industry
Expert Sets Agenda For Africans At Innovention Series 2017
By Abutu Agada
The keynote speaker at the sixth Verdant Zeal annual Innovention Series, Joel Chimhanda has called on Africans world over to find lasting solutions to the problems confronting the continent.
Speaking on the theme:…
Olumide-Ojo, Others To Speak At First African Segment Of Advertising Week Europe
Chairman of Dragon Africa, Obi Asika, Chief Marketing Officer for Stanbic IBTC, Nkiru Olumide-Ojo and Co-Founder, Co-Creation Hub, Bosun Tijani will today join two other Africans to speak in the African segment at the Advertising…
Bolaji Alausa Makes New York Festival Jury
Executive Creative Director of one of Nigeria’s fastest growing creative powerhouses, Noah’s Ark, Abolaji Alausa, has been named in the jury for this year’s International Advertising Awards at the prestigious New York Festival.
For…
Consumer Rights Day: Experts advise on digital training for personal protection
By Tunji Faleye
Consumers across the country have been advised to make conscious and consistent efforts to understand the power of digital platform for their personal protection.
Speaking at the Consumer Rights Day, organised by…
ANA Urges 7 Major Ad Platforms To Allow Independent Auditing
The Association of National Advertisers, ANA, has called out seven of the world’s biggest ad platforms, saying they should open themselves to independent auditing of ad campaigns. That doesn’t appear to be a hard sell, given that five…
X3M Ideas Takes ‘XX Takeover’ Campaign Against Gender Bias, Beyond Agencies
In celebration of International Women’s Day which held on the 8th of March, female employees in leading Lagos agency - X3M Ideas unveiled a new campaign that addresses workplace gender bias.
Explaining the rationale for the XX…
Nestle Shortlists SBI Media, Media Fuse, Others For Media Buying Business
By Tunji Faleye
Nestle Nigeria Plc, a leading wellness and nutrition company has shortlisted four agencies for its media buying business.
Agencies on the list are SBI Media, Media Fuse Dentsu Aegis, Allseasons Media and BrandEye.…
Femi Awoyemi, Lolu Akinwunmi to lead discussions at BRANDish “Meeting of Minds”
Renowned financial analyst, Femi Awoyemi and one of Nigeria’s most respected marketing communications practitioners, Lolu Akinwunmi have been lined up to lead discussions at BRANDish Meeting of Minds, an event designed to generate…
Recession: Marketing Needs To Be More Intelligent Through Convergence And Collaboration
Often times, I am teased by adjacent-industry colleagues about how marketing is simply a fluffy decoration around a business and while they acknowledge it is necessary, it also is a huge cost-center and we, marketing…
ADVAN To Hold Industry Dialogue Next Week
The Advertisers Association of Nigeria, ADVAN, is set to hold its inaugural industry dialogue, a platform for the discourse of issues affecting the marketing communications industry in Nigeria, next week.
The dialogue which is set to…