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Jide Adeyemi, Nik Halik to Headline Urban Business Conference
Big & Bold boss, Jide Adeyemi and Australian financial entrepreneur, astronaut and high adrenalin adventurer, Nick Halik, are scheduled to speak at the Urban Business Conference billed to hold at the National Theatre, Iganmu…
BRANDish’s Meeting-of-Minds: Experts To Speak On Nigeria’s Banking Sector
In the light of the debilitating challenges that has been facing banks operating in Nigeria of recent, especially since the current economic recession, a forum will on March 30, 2017, at the White House Hotel, GRA, Ikeja,…
FG Grants NIMN Charter Status
After operating for eight years without exerting its charter status, the federal government of President Muhammadu Buhari has finally and formally granted legal powers to the National Institute of Marketing of Nigeria,…
Okeme, Ekanem, Others To Discuss Consumer In Digital Age
The Brand Journalists' Association of Nigeria (BJAN) is set to hold a consumer summit on March 15 as part of activities to mark 2017 World Consumer Rights Day (WCRD).
Expected to lead the discussion at the seminar is Mr. David…
Advertisers Should Target Unique Views Not Traffic – Expert
By Tunji Faleye
A technoprenuer, digital public relations strategist and start-up enthusiast, Mr. Celestine Achi has advised advertisers and integrated marketing communication professionals to pay more attention to unique views…
Shobanjo To Lead Discussion At NIMN Investiture
Nigeria’s advertising guru, Mr. Biodun Shobanjo has been nominated to lead a marketing discourse at the forthcoming investiture ceremony of the new president of National Institute of Marketing of Nigeria, NIMN, Mr.Tony Agenmonmen.…
Public Relations Is Really About Details
By Erhumu Bayagbon
Just imagine that at the launch of a flagship product, your CEO was introduced as the Marketing Director.
What if the MC dressed the chairman of the board of your company in a borrowed robe, let’s say, labeling…
TVC, InfoWARE To Launch Business Zone, Business Nigeria
In its effort to further improve its coverage across the country, Nigeria’s leading broadcasting brand, Television Continental, TVC, on Thursday in Lagos entered into a strategic partnership with InfoWARIE, a business software and…
Entries Open For Cannes Lions 2017
Tunji Faleye with agency report
Entries have opened for The 2017 Cannes Lions International Advertising Festival scheduled for June 17th to 24th.
The festival will be hosted at the Palais de Festivals et des Congrès/Festival…
Why The Press Release Will Never Die
By Erhumu Bayagbon
A lot of PR professionals are of the opinion that the idea of writing and issuing press release is obsolete, outdated and dead.
I disagree.
Primarily because of two reasons.
In articulating my view, I…