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10% Of Global Population Uses A Subscription OTT Video Service Each Month
More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer.
Nearly 765 million people worldwide are tuning in to watch content…
MTN’s ManInTheBox Campaign: The Untold Story
By Tunji Faleye
The recent MTN Man-in-The-Box billboard was an innovative out-of-home campaign many Nigerians will never forget in a hurry. This inventive advertising billboard was stationed along Lekki Expressway Lagos, causing a…
Consumers Spend 67 Minutes Watching Online Video Daily-Report
The rapid rise in video viewing makes online video the world’s fastest-growing advertising format with global viewers spending an average of 67 minutes a day watching content, up from 56 minutes last year and projected to reach 84…
Unilever Employees Partner Recyclepoint, Polly Alakija To Beautify Ken-Ade Private School, Makoko
In demonstration of its commitment to make sustainable living commonplace, Unilever Nigeria PLC. employees have partnered RecyclePoint and Polly Alakija to create a sustainable environment for children of Ken-Ade Private school, Makoko,…
Unilever Nigeria: Sustainability As A Force for Good
With about 7 billion people living in the world, natural resources have come under tremendous strain globally. Rising temperatures, water scarcity, double burden of nutrition and increasing gaps between the poor and the rich are some of…
How Noah’s Ark Emerged Agency of the Year With Airtel’s ‘Prayer Warrior’ TVC, Others At African…
By Jeremiah Agada
"…I must say that there is a connection between this work and our African roots. All of us at the jury had this universal connection to it. We recognised ourselves behind this production. The main reason we chose it…
Brands Optimal: Optimizing Brand Building Initiatives
By AzeezDisu
By Azeez Disu
In today's competitive world, brands battle to take dominance of the market share, earn favourably…
Carat Nigeria: First Nigerian Media Independent Agency To Win Continental Innovative Use of Media…
By Azeez Disu
In the words of football legend, Edson Arantes do Nascimento popularly known as Pelé "Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of…
How Pepsi’s ‘Naija All The Way’ Campaign Is Reigniting The Naija Spirit
By Jeremiah Agada
"…I have watched the NaijaAllTheWay commercial like 10 times, and I keep coming back to it. So many things I want to say…the music, putting these A-list stars together, the chest-thump and most importantly, how it…
YouTube TV Subscribers Offered One-Week Free In Compensation Following World Cup Outage
Google is saying sorry to disgruntled YouTube TV subscribers in the form of a one-week credit after the streaming service failed during the middle of a crunch World Cup semi-final between England and Croatia.
US football fans were…