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MTN Brightens The Lives Of 100 POWA Women In Lagos
Leading Information and Communications Technology company, MTN Nigeria, recently, empowered 100 women from the Police Officers Wives’ Association (POWA), Lagos State chapter. The women who were elated with the gesture, were…
Terragon Releases 2018 Digital Trends Report for Nigeria
“Brands must embed a data-driven approach into every facet of their
marketing efforts”
Africa’s marketing technology leader, Terragon, has released its 2018 Digital Trends Report for Nigeria. The report highlights the importance of…
Coca-Cola Explores Segmentation In APAC
Coca-Cola believes that there is significant scope for expansion in Asia-Pacific, but a senior executive has admitted the soft drinks giant needs to get better at segmenting audiences across the region.
“We sell to a lot of people,…
How To Reach Consumers While Protecting Their Privacy
By
Michelle Engle
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging…
Digital Innovation Changing Marketing Paradigms – Udeme Ufot
In an age when technology has interconnected customers and democratized information across markets, there is the urgent need for organizations to embrace digital innovation to equip themselves and acquaint themselves on how customers…
Virgin Atlantic Celebrates 17 Years Of Flying To Nigeria
For 17 years since, Virgin Atlantic has been connecting friends, uniting families, flying people to epic business meetings, conferences and life-changing deals.
Flying travellers on honeymoons, dream holidays and their…
PwC Nigeria Admits Three New Partners
PwC Nigeria has announced that it has admitted three professionals into the firm's partnership, effective 1 July 2018.
The new partners are Udochi Muogilim, Adedamola Yusuf and Seun Adu. Udochi is of the firm’s Assurance practice…
Sam Osunsoko Floats Cognitio
By Tunji Faleye
Sam Osunsoko, a tested and trusted marketing communications professional has floated Cognitio, a marketing communications consulting firm. Cognitio opened shop just Monday 2nd July, 2018 in order to use its…
Brands Jostle For Sponsorship As The Maiden Edition Of HiFL Kicks Off
As the maiden Higher Institutions Football League kicks off, brands and businesses are pitching their tents with the league to connect with their youthful audience. No fewer than 16 schools are expected to take part in the…
Infinix Launches Note 5, Smartphone Beyond Intelligent
The city of Lagos was agog penultimate Thursday when Infinix introduced Note 5, its latest range of smartphone powered by AndroidOne by Google.
The launch which was witnessed by the cremedelacreme of Nigeria's tech,…