Browsing Category
News
Brands Jostle For Sponsorship As The Maiden Edition Of HiFL Kicks Off
As the maiden Higher Institutions Football League kicks off, brands and businesses are pitching their tents with the league to connect with their youthful audience. No fewer than 16 schools are expected to take part in the…
Infinix Launches Note 5, Smartphone Beyond Intelligent
The city of Lagos was agog penultimate Thursday when Infinix introduced Note 5, its latest range of smartphone powered by AndroidOne by Google.
The launch which was witnessed by the cremedelacreme of Nigeria's tech,…
Shoprite Plans Africa’s Biggest clean-up Exercise
The Shoprite Group has concluded plans to stage Africa’s biggest clean-up at which over 6000 people in 9 countries are expected to participate in almost 500 events from 14-18 July to remove waste from communities. In Nigeria…
Facebook Pulls Walmart And P&G Ads For Lacking ‘Political’ Labeling
Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform.
The social network says it stopped running an ad for Walmart and another from Procter…
How Agencies Choose What To Show Clients
Agency executives mix factors like gut instinct and experience with more analytical approaches when choosing which ideas to show clients, according to a study published in the Journal of Advertising Research (JAR).
Douglas C. West…
Vodafone To Start In-House Digital Media-Buying In Pioneering Move
Vodafone is to take most of its digital media-buying in-house, rather than use its media agency, in a potentially pioneering move.
Campaign learnt that the UK-based telecoms giant plans to manage about two-thirds…
Green Africa Airways Announces Two Major Milestones
Green Africa Airways has announced the completion of its Series A round of financing with Kuramo Capital, a Pan African independent investment management group based in New York with additional offices in Lagos and Nairobi. As…
NewBrandsXPO Commences Tomorrow
The NewBrandsXPO, a premier launch pad for new and emerging products and services will commence its much anticipated experiential expo tomorrow Friday 29th and run through to Saturday 30th of June 28, 2018 at the…
MTN Foundation Continues Support For Youth Development
Over four months, the Student Innovation Challenge, with the support of MTN Foundation, has seen about 2100 applications from undergraduate students of accredited Nigerian universities and polytechnics proffer…
Adam & Eve/DDB Crowned Agency Of The Year At Cannes
Marmite: won big for Adam&Eve/DDB
Adam & Eve/DDB has been named Agency of the Year at the 2018 Cannes Lions International Festival of Creativity, it was announced yesterday evening.
It marks the second time that…