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TV Adspend Down, Radio Up
TV advertising revenue dipped 3.2% in 2017 from the previous year’s record high while radio spending last year jumped 5.2% to its highest ever figure, according to new data.
Figures provided by commercial TV broadcasters to Thinkbox,…
Fafore Quits Nestoil, Floats Reputation Plus Limited
By Tunji Faleye
Olusegun Fafore has left the service of Nestoil Limited after a career full of achievements with tireless dedication.
Barely few weeks after leaving Nestoil, the suave Fafore has floated…
Lisbon Festival Announces Radio and Branded Content Grand Jury
Lisbon International Advertising Festival has announced its first two Grand Jury Panels which will assess this edition’s pieces in both the Radio and Branded Content categories.
The Grand Jury has the mission to set a previous evaluation…
Twitter To Measure Conversational Health To Tackle Abuse
Twitter is now looking into the concept of measuring conversational health to combat abuse on the platform.
To achieve that, Twitter is working with a non-profit research organisation Cortico and Social Machines which identifies…
Breaking Boardrooms: Creatives Discuss Their Weird And Wonderful Pitch Stories
Pitching to clients can be both arduous and exhilarating. The Drum Chip Shop Awards judges share their experiences of projects that they thought might never make it out of the boardroom.
Will Rust, Executive Creative Director, Ogilvy…
Coca-Cola Set To Release 2018 FIFA W/Cup Anthem On March 16
Coca-Cola is set to release its promotional uplifting anthem recorded for 2018 FIFA World Cup on March 16 as global football fans gear up for the biggest sport competition.
Coke partnered with multiplatinum-selling pop star…
Dangote Inaugurates Multi Billion Naira Rice Processing Plant In Jigawa
In its bid to end rice importation in Nigeria, Dangote Group has inaugurated a multi billion Naira rice processing mill in Jigawa State.
The Dangote Rice Outgrower Scheme in Jigawa State reached a turning point when the President of…
Coolworld Unveils New Haier Thermocool Energy Saving Electrical Appliances
As part of its efforts to protect the environment, help in cutting down on power consumption and saving teeming Nigerian consumers some money on electricity bills, the leading electrical appliances retailer, Coolworld Retail…
Noah‘s Ark Brings Thomas Kolster To Nigeria For 10th Anniversary Celebration
Noah’s Ark Communications Limited, Nigeria’s most outstanding creative agency and multiple award winner at local and global levels, has concluded arrangements to celebrate its ten years of excellent business operation.
The…
Luminous Introduces Long-Lasting ‘Inverlast’ Batteries For Inverters
Wandel International Nigeria Limited, a member of the Simba Group and makers of alternate energy power solutions which include inverters and solar powered systems recently launched its Inverlast range of inverter batteries into the…
