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Peak Milk Unveils Nigeria’s Largest Chocolate Cup
FrieslandCampina WAMCO Nigeria Plc, makers of Peak Chocolate Full Cream Milk Powder and Peak 456 Growing Up Milk unveiled a 10-foot high chocolate cup, Nigeria’s largest, in celebration of Children’s Day and ahead of…
Kwesé Signs Mikel Obi As Brand Ambassador
L-R: General Manager, Kwesé TV Nigeria, Elizabeth Amkpa, Super Eagles Captain, John Mikel Obi and General Manager, Kwesé Free Sports Nigeria, Chichi Nwoko at the unveiling ceremony in Port Harcourt.
Econet Media’s pan-African…
MTN Surprises Students For Children’s Day
There was palpable joy and excitement at the premises of St. George’s Primary School, Ikoyi recently, as the school authority and children received MTN Nigeria, in celebration of Children’s Day. With the holiday falling this weekend,…
Coca-Cola ‘Listens To Consumers’ And Addresses Sugar Reduction
Soft drinks giant Coca-Cola has launched an ad campaign in Australia to address the fact it is reducing sugar across its portfolio.
The company has pledged to cut down on the amount of sugar in its drinks, prompted by changing…
Vivo Launches First-Ever Global Brand Campaign For World Cup: ‘Unlock Extraordinary’
Chinese smartphone brand Vivo has launched its first-ever global brand campaign in collaboration with BBDO South China (BBDO Hong Kong and BBDO Guangzhou) to celebrate its sponsorship of the FIFA World Cup 2018.
The campaign “Unlock…
Olusegun Mcmedal Returns As NIPR Lagos Chairman
The members of Nigeria Institute of Public Relations (NIPR) Lagos State Chapter have re-elected Olusegun Mcmedal as the President of the Chapter.
He was re-elected at the 2018 Leadership Lecture/AGM held at MUSON Center, Onikan,…
Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.
Pepsi swapped places with the mobile network, which dropped…
Publicis Groupe Unveils Its Much Anticipated AI Platform
When Arthur Sadoun announced last June that one of his first intentions as the new chief executive of Publicis Groupe was to build an artificial intelligence platform to help source the best people to work on its…
Lufthansa Group Launches New Distribution Capability Partner Programme
Lufthansa Group recently launched its New Distribution Capacity (NDP) Partner Programme, offering agents a preferred value proposition encompassing technology, servicing, offers and strategic cooperation components.
The…
African Development Bank Delivers Strong Operational Results
The African Development Bank is delivering on its goals and making good progress towards achieving its development and operational targets according to the 2018 Annual Development Effectiveness Review (ADER) which was released…