Opinion

By Tolulope Olorundero Business leaders across the world are familiar with one thing: risk. Organisations are typically established to provide solutions to an observable or anticipated need either for a niche audience or for…

Owners of alcoholic brands packaged in sachets and tiny PETs or glass bottles below 200 milliliters would be rushing back to the drawing board to brew some new survival strategies as the Nigerian government is planning to phase out…

By Max Pinas The “metaverse” is the next great revolution in computing. This concept of the future of the internet promises to bring the physical world together with new technologies that are only starting to transform the way…

Godfrey Adejumoh By Godfrey Adejumoh Nothing beats the feeling of getting a good end-of-the-year review from your boss(es). It is a palpable experience that everyone looks forward to. However, having a good year performance…

By Stephen Hoelper Vanity metrics are standard practice for measuring campaigns, but do these insights empower marketers to deliver campaigns that are of value to a business? Vanity metrics lack relevance for communication campaigns…

By Forbes Council Members With so many new businesses and ideas flooding the internet, it can be difficult to create a marketing campaign that stands out from the noise. Potential customers open hundreds of emails per day from…

By Roman Kumar Vyas  Inefficient allocation of marketing funds can result in inaccurate targeting, revenue loss, reduced productivity and even business closure, but there are proven ways of sidestepping these pitfalls, even in the…

By Seyi Tinubu Since the launch of the first news outlet in Nigeria in 1859, Nigeria’s advertising industry has grown to become a flourishing self-sustaining ecosystem valued at a whopping 425 million U.S. dollars as of 2017 and a…

James Stokes, Enterprise Team Lead UK & Ireland at Infobip takes a look at blended channels, 5G, RCS, SMS, and beyond as he assesses the comms trends of the industry in 2022 Restrictions imposed by the pandemic…

By Andrea Zapata “The difficulty lies not so much in developing new ideas as in escaping from old ones.” — John Maynard Keynes When the Media Rating Council (MRC) removed Nielsen’s accreditation, the media community collectively…