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Opinion
12 ‘Unrelated’ Ways To Complement Marketing Efforts
By Forbes Council Members
With so many new businesses and ideas flooding the internet, it can be difficult to create a marketing campaign that stands out from the noise. Potential customers open hundreds of emails per day from…
3 Ways to Avoid Marketing-Budget Traps
By Roman Kumar Vyas
Inefficient allocation of marketing funds can result in inaccurate targeting, revenue loss, reduced productivity and even business closure, but there are proven ways of sidestepping these pitfalls, even in the…
The Advertising Industry In Nigeria: Maximising The Post-Covid Reality
By Seyi Tinubu
Since the launch of the first news outlet in Nigeria in 1859, Nigeria’s advertising industry has grown to become a flourishing self-sustaining ecosystem valued at a whopping 425 million U.S. dollars as of 2017 and a…
Predictions: The Communications Trends That Will Shape 2022
James Stokes, Enterprise Team Lead UK & Ireland at Infobip takes a look at blended channels, 5G, RCS, SMS, and beyond as he assesses the comms trends of the industry in 2022
Restrictions imposed by the pandemic…
It’s Time For Advertising Measurement To Measure Up
By Andrea Zapata
“The difficulty lies not so much in developing new ideas as in escaping from old ones.” — John Maynard Keynes
When the Media Rating Council (MRC) removed Nielsen’s accreditation, the media community collectively…
Don’t Make These Marketing Budget Mistakes in 2022
Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful.
By Aimee Schuster
The following is a guest post by Aimee Schuster, CEO and founder at Bandwidth…
Frances Haugen’s Revelations on Facebook: Is the Social Media on Trial?
By Biodun Obisesan
With the recent accusation being levelled at Mark Zuckerberg, owner of Facebook on the account that the social media company harms children's mental health and stokes divisions by a whistleblower in the US, it…
Disinformation – A New Era Of Crisis That Brands Need To Prepare For
Over the past year, leaders have increasingly taken an inside-out approach to navigating the new norm. This includes everything from rapid digital transformation and operational changes to reassessing their brand’s role in society.
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How To Re-brand A country Post-Pandemic
After the disruption of 2020, how can countries begin to re-attract investment and tourism in the years and months ahead?
Jon Tipple, FutureBrand’s Global Chief Strategy Officer recently appeared on an episode of Euronews…
How To Rebrand A Country
Four lessons from Colombia, Rwanda, and Croatia
By James Nicol
With cycling furiously peddling back into fashion at the moment, I am reminded of an old joke which goes something like this, There are only two types of cyclists in…