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Opinion
Don’t Make These Marketing Budget Mistakes in 2022
Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful.
By Aimee Schuster
The following is a guest post by Aimee Schuster, CEO and founder at Bandwidth…
Frances Haugen’s Revelations on Facebook: Is the Social Media on Trial?
By Biodun Obisesan
With the recent accusation being levelled at Mark Zuckerberg, owner of Facebook on the account that the social media company harms children's mental health and stokes divisions by a whistleblower in the US, it…
Disinformation – A New Era Of Crisis That Brands Need To Prepare For
Over the past year, leaders have increasingly taken an inside-out approach to navigating the new norm. This includes everything from rapid digital transformation and operational changes to reassessing their brand’s role in society.
…
How To Re-brand A country Post-Pandemic
After the disruption of 2020, how can countries begin to re-attract investment and tourism in the years and months ahead?
Jon Tipple, FutureBrand’s Global Chief Strategy Officer recently appeared on an episode of Euronews…
How To Rebrand A Country
Four lessons from Colombia, Rwanda, and Croatia
By James Nicol
With cycling furiously peddling back into fashion at the moment, I am reminded of an old joke which goes something like this, There are only two types of cyclists in…
Analysis – The Advertising Industry Outlook As Global Groups Switch Into High Gear
By Chris Pash
The global advertising groups are increasingly being seen by market analysts as leading indicators of the global economic rebound following the 2020 pandemic year.
The half-year results from the big players…
PR Hits & Misses of “King of Boys: The Return of the King”
By Efe Obiomah
Before I started blogging about film and television, I reached out to a friend — a journalist whom I respect tremendously— for advice. He told me that in writing reviews, there were no right or wrong answers. That the…
The 7A Marketing-Mix Strategy
By Anupam Narula
It is correct to say that we live in an era of risk and uncertainty. The pandemic, new technologies, changing consumer behaviors, and greater transparency together have turned the businesses upside down. Over the…
This Lingering Ban on Twitter: Severing the Head to Cure Severe Headache
It is about three months since the announcement of the suspension of Twitter in Nigeria took effect, beginning on June 5, 2021, precisely. The announcement shocked most Nigerians, with many left to rationalize the implication of the…
Reality Shows: Why The Power of Emotions Will Always Grow Brands
The Power Of Emotion
Most humans are simply not top-notch “rational” creatures. We are influenced by emotions from the seemingly small, insignificant issues to the major life-changing decisions.
Even in those situations where…