Opinion

By Chris Pash The global advertising groups are increasingly being seen by market analysts as leading indicators of the global economic rebound following the 2020 pandemic year. The half-year results from the big players…

By Efe Obiomah Before I started blogging about film and television, I reached out to a friend — a journalist whom I respect tremendously— for advice. He told me that in writing reviews, there were no right or wrong answers. That the…

By Anupam Narula It is correct to say that we live in an era of risk and uncertainty. The pandemic, new technologies, changing consumer behaviors, and greater transparency together have turned the businesses upside down. Over the…

It is about three months since the announcement of the suspension of Twitter in Nigeria took effect, beginning on June 5, 2021, precisely. The announcement shocked most Nigerians, with many left to rationalize the implication of the…

The Power Of Emotion Most humans are simply not top-notch “rational” creatures. We are influenced by emotions from the seemingly small, insignificant issues to the major life-changing decisions. Even in those situations where…

By Grace Vassallo We are heading into a transformational five years for retail as thought-leading brands are increasingly reaping the benefits from the increased engagement, dwell times, memory recall and sales success that AR…

By Debra Murphy The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed a lot. Going from traditional offline to online marketing, it has become digitized like most things in…

By Daniela Martucci The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the constant transformation of what would become a new state of living — one that meant being "displaced" and personally…

By Nicole RodriguesI’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for turning…

By Neha Bajaj Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent but the one more responsive to change.” With technological development and digital revolution, we are…