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Opinion
How to leverage AR for your retail marketing
By Grace Vassallo
We are heading into a transformational five years for retail as thought-leading brands are increasingly reaping the benefits from the increased engagement, dwell times, memory recall and sales success that AR…
6 Reasons Why Chatbots Are the Future of Marketing
By Debra Murphy
The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed a lot. Going from traditional offline to online marketing, it has become digitized like most things in…
How To Begin The Digital Transformation Process In Marketing And Communications
By Daniela Martucci
The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the constant transformation of what would become a new state of living — one that meant being "displaced" and personally…
Why Integrated Marketing Communications Is Crucial To PR Pros’ Survival
By Nicole RodriguesI’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for turning…
Influencer Collaborations: New Trend Driving Public Relations For brands
By Neha Bajaj
Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent but the one more responsive to change.”
With technological development and digital revolution, we are…
Driving Growth For The OOH Industry With Effective Picture-Taking
By Kingsley Onwukaeme
Today’s Out-of-Home (OOH) advertising offers more creative avenues when it comes to businesses getting out their message. OOH is highly adaptable and billboard advertising is just one aspect of its unlimited…
United Nations’ Climatic Alarm and the Sustainability Mantra Brands Must Adopt
Just last week, the United Nations' Intergovernmental Panel on Climate Change unveiled an earth-shaking report tagged a "code red for humanity"
The landmark report revealed that Global warming is dangerously close to spiraling out…
Visit Rwanda Campaign and Sponsorship Extension with Arsenal, PSG: Any Lesson for Nigeria?
A few weeks ago, Football London reported that English top-flight soccer outfit Arsenal signed a partnership extension with the Rwanda Development Board (RDB). The new contract with the Rwanda Development Board (RDB) is set to run for…
Why Percentage Of Marketing Spend Just Doesn’t Work For Search
As you may know, the most common fee structures for digital marketing management include paying a retainer or a percentage of a brands’ marketing spend to the agency in fee. The first method makes total sense; the agency charges an…
Three Key Areas To Focus On Around The ‘Reintervention Of Retail’
The retail industry has changed significantly with Covid, but the light in the cockpit for shareholders, chief executives and trading directors was already flashing and has been for many years.
Nobody considers Amazon the young…