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Opinion
Driving Growth For The OOH Industry With Effective Picture-Taking
By Kingsley Onwukaeme
Today’s Out-of-Home (OOH) advertising offers more creative avenues when it comes to businesses getting out their message. OOH is highly adaptable and billboard advertising is just one aspect of its unlimited…
United Nations’ Climatic Alarm and the Sustainability Mantra Brands Must Adopt
Just last week, the United Nations' Intergovernmental Panel on Climate Change unveiled an earth-shaking report tagged a "code red for humanity"
The landmark report revealed that Global warming is dangerously close to spiraling out…
Visit Rwanda Campaign and Sponsorship Extension with Arsenal, PSG: Any Lesson for Nigeria?
A few weeks ago, Football London reported that English top-flight soccer outfit Arsenal signed a partnership extension with the Rwanda Development Board (RDB). The new contract with the Rwanda Development Board (RDB) is set to run for…
Why Percentage Of Marketing Spend Just Doesn’t Work For Search
As you may know, the most common fee structures for digital marketing management include paying a retainer or a percentage of a brands’ marketing spend to the agency in fee. The first method makes total sense; the agency charges an…
Three Key Areas To Focus On Around The ‘Reintervention Of Retail’
The retail industry has changed significantly with Covid, but the light in the cockpit for shareholders, chief executives and trading directors was already flashing and has been for many years.
Nobody considers Amazon the young…
Coping With Covid-19 Disruption Through Restructured Digital Engagement
By Prashant Puri
The last two years have been profoundly unusual, to say the least. There is little which has remained unaffected due to the COVID-19 pandemic. While we are still living through it, we are also collectively and…
Who, What, Where And When Of Personalization In Marketing Strategy
By David Greenberg
Picture this: You’re striving to supercharge your business's engagement strategy and are reviewing a variety of business intelligence solutions that will help your company reach future customers. You have your…
Taking Risks Can Change Brands And The World
By Jean-Paul Burge
After judging the 2021 Creative Effectiveness Lions, BBDO Asia’s Jean-Paul Burge explains what made Nike’s Dream Crazy the Grand Prix winner.
As the 2021 Creative Effectiveness judging panel, we were blessed…
Electronic Transmission Of Results: The Joke Is On NASS, INEC, Not NCC
By Aliyu Momodu
In the heat of the debate over Electoral Act Amendment Bill and the propriety and workability of electronic transmission of result, the House of Representatives invited the Nigerian Communications Commission,…
Internal Communication Oversights That Can Be Avoided
By Himaan Chatterji
Internal Communication Oversights are the bane of any manager. Just like you’d come home and find that ‘all of you’ thought the other one would be making dinner tonight.
A situation you’d like to avoid as much…