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Opinion
Coping With Covid-19 Disruption Through Restructured Digital Engagement
By Prashant Puri
The last two years have been profoundly unusual, to say the least. There is little which has remained unaffected due to the COVID-19 pandemic. While we are still living through it, we are also collectively and…
Who, What, Where And When Of Personalization In Marketing Strategy
By David Greenberg
Picture this: You’re striving to supercharge your business's engagement strategy and are reviewing a variety of business intelligence solutions that will help your company reach future customers. You have your…
Taking Risks Can Change Brands And The World
By Jean-Paul Burge
After judging the 2021 Creative Effectiveness Lions, BBDO Asia’s Jean-Paul Burge explains what made Nike’s Dream Crazy the Grand Prix winner.
As the 2021 Creative Effectiveness judging panel, we were blessed…
Electronic Transmission Of Results: The Joke Is On NASS, INEC, Not NCC
By Aliyu Momodu
In the heat of the debate over Electoral Act Amendment Bill and the propriety and workability of electronic transmission of result, the House of Representatives invited the Nigerian Communications Commission,…
Internal Communication Oversights That Can Be Avoided
By Himaan Chatterji
Internal Communication Oversights are the bane of any manager. Just like you’d come home and find that ‘all of you’ thought the other one would be making dinner tonight.
A situation you’d like to avoid as much…
Why Sustainability Should Drive Brands’ Communications, Product Innovation
By Suzanne Scott
In March 2020, for the first time in decades, the Himalayan mountain range was visible from 100 miles away thanks to a significant reduction in air pollution. While the global pandemic confined humans to their…
AI in Marketing Communications: Just How Safe Are Our Jobs?
“If a machine can think, it might think more intelligently than we do, and then where should we be? Even if we could keep the machines in a subservient position, for instance by turning off the power at strategic moments, we should, as…
Survey Reveals Businesses Fall Short Of Consumer Expectations For Login Experience
Modern identity platform Auth0 has revealed its findings from its international research into Customer Identity and Access Management (CIAM), ‘The Login Experience Customers Want.’
The study, conducted by Auth0 and YouGov, found…
10 Benefits Of Programmatic Advertising To Add To Your Media Mix
S3 Advertising’s media buyer, Grace Johnson, counts down the top 10 benefits of programmatic advertising and explains why you should make it part of your advertising media mix.
The world of programmatic advertising is often…
5 Ways To Drive Brand Loyalty And Customer Lifetime Value
What if online shopping were just like window shopping in the real world, where you stumble upon an item you never expected to find and love? Where, instead of your searching for a product, the product actually finds you?
This…