Opinion

By Suzanne Scott In March 2020, for the first time in decades, the Himalayan mountain range was visible from 100 miles away thanks to a significant reduction in air pollution. While the global pandemic confined humans to their…

“If a machine can think, it might think more intelligently than we do, and then where should we be? Even if we could keep the machines in a subservient position, for instance by turning off the power at strategic moments, we should, as…

Modern identity platform Auth0 has revealed its findings from its international research into Customer Identity and Access Management (CIAM), ‘The Login Experience Customers Want.’ The study, conducted by Auth0 and YouGov, found…

S3 Advertising’s media buyer, Grace Johnson, counts down the top 10 benefits of programmatic advertising and explains why you should make it part of your advertising media mix. The world of programmatic advertising is often…

What if online shopping were just like window shopping in the real world, where you stumble upon an item you never expected to find and love? Where, instead of your searching for a product, the product actually finds you? This…

Investment in strategic branding is on the rise judging by our recent new business success. The past year has taught us a lot about why clients are looking carefully at their brand during a period of immense challenge and change. …

Of various types of behavioral data, transaction data is the most predictable, as it’s about the exchange of hard currency for chosen products and services. There really is no stronger indicator for product affinities than repeat…

Over the last year, the pandemic has caused serious disruption to every business, accelerated digital transformation, and dramatically impacted consumer behavior trends. For example, across industries, consumers are embracing more…

By Joe Welu Financial institutions can now create a process in which people get the information that’s relevant to them, opening them up to products that fulfill their needs. Now is the time to connect every touchpoint in the…

As the saying often attributed to American author Mark Twain goes: “It is difficult to make predictions, particularly about the future.” At the onset of 2020, very few of us would have predicted the year we had in front of us: a…