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Opinion
Volkswagen’s April Fool’s Stunt Gone Awry: How Brands Can Rein It In Before Losing…
Volkswagen landed itself in a sticky situation this week after its April Fool's stunt went awry. The spoof first came about when the brand intentionally published a press release draft on 29 March about its US division…
The Future Of Retail: How The Industry Is Changing In 2021
By Cherry Adam
With 2020 delivering a seismic shock to the world as we know it, retail was one of many sectors facing an existential challenge like never before. Some companies thrived, many struggled to survive. Now, with a…
Why Brands Need To Build Mobile Marketing Maturity
By Rajesh Pantina
In 2021, the new reality for brands is characterized by consumers who are spending more time indoors, always on the hunt for new information (and distractions), and longing to stay connected with their near and…
Will Women Do Better At Marketing To Women?
By Rajendra Sharma
The market opportunityWomen are the most significant market opportunity on earth, bigger than even the emerging economies like India and China. Marti Barletta, the author of Marketing to women, busted the myth of…
3 Tips For Agencies Hell-Bent On Growth In 2021
By Lorna Keane
It’s 2021. Covid-19 hasn’t gone away, and the benchmark’s been set: ROI or bust.
Last year, everything we thought we knew went out the window. Agencies everywhere were forced to adapt, pivot, and change their…
Building Reputation In 2021 For B2B Businesses
In the final stretch of one of the most challenging years in the history of most businesses worldwide, Appetite – as part of The Talking Giraffe Webinar Series – promoted one last session in 2020, focusing on reputation. In such a…
How Agencies And Clients Can Build Better Post-Pandemic Relationships
During the pandemic, agencies and clients have fallen into a familiar recessionary pattern, with clients cutting budgets and agencies feeling squeezed. Going forward, however, the focus should be on both parties re-calibrating to build…
Productizing Service, A Winning Strategy
By Olufunke Akinloye
Selling Service as a Product has become a big phenomenon especially since technology has taken a dominating space in all areas of commerce. The need to offer service that is packaged into a repeatable offering…
How COVID-19 Has Changed Marketing Forever
By Julie Liesse
In early 2020, marketing and media companies prepped for a busy year ahead, including the Summer Olympics and a contentious national election.
And then the COVID-19 pandemic hit. In the marketing world, businesses…
3 Ways The Brand-Agency Partnership Can Drive Growth In 2021
In 2020, healthcare, economic and social crises disrupted all of our plans, prompting brands and agencies to revisit their relationships. Those that worked together, focusing on resilience and transformation, weathered the…