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Opinion
Why Clients Are Investing In Strategic Branding Now
Investment in strategic branding is on the rise judging by our recent new business success.
The past year has taught us a lot about why clients are looking carefully at their brand during a period of immense challenge and change.
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14 Ways Brands Can Put One-To-One Marketing Back To Work
Of various types of behavioral data, transaction data is the most predictable, as it’s about the exchange of hard currency for chosen products and services. There really is no stronger indicator for product affinities than repeat…
Ad Spend Trends In 2021 That Savvy Agencies Need To Know Now
Over the last year, the pandemic has caused serious disruption to every business, accelerated digital transformation, and dramatically impacted consumer behavior trends. For example, across industries, consumers are embracing more…
The Art of Building Customer Loyalty through Authentic Relationships
By Joe Welu
Financial institutions can now create a process in which people get the information that’s relevant to them, opening them up to products that fulfill their needs. Now is the time to connect every touchpoint in the…
Four Alive-And-Well Marketing Predictions To Consider In 2021
As the saying often attributed to American author Mark Twain goes: “It is difficult to make predictions, particularly about the future.”
At the onset of 2020, very few of us would have predicted the year we had in front of us: a…
Volkswagen’s April Fool’s Stunt Gone Awry: How Brands Can Rein It In Before Losing…
Volkswagen landed itself in a sticky situation this week after its April Fool's stunt went awry. The spoof first came about when the brand intentionally published a press release draft on 29 March about its US division…
The Future Of Retail: How The Industry Is Changing In 2021
By Cherry Adam
With 2020 delivering a seismic shock to the world as we know it, retail was one of many sectors facing an existential challenge like never before. Some companies thrived, many struggled to survive. Now, with a…
Why Brands Need To Build Mobile Marketing Maturity
By Rajesh Pantina
In 2021, the new reality for brands is characterized by consumers who are spending more time indoors, always on the hunt for new information (and distractions), and longing to stay connected with their near and…
Will Women Do Better At Marketing To Women?
By Rajendra Sharma
The market opportunityWomen are the most significant market opportunity on earth, bigger than even the emerging economies like India and China. Marti Barletta, the author of Marketing to women, busted the myth of…
3 Tips For Agencies Hell-Bent On Growth In 2021
By Lorna Keane
It’s 2021. Covid-19 hasn’t gone away, and the benchmark’s been set: ROI or bust.
Last year, everything we thought we knew went out the window. Agencies everywhere were forced to adapt, pivot, and change their…