Opinion

In the final stretch of one of the most challenging years in the history of most businesses worldwide, Appetite – as part of The Talking Giraffe Webinar Series – promoted one last session in 2020, focusing on reputation. In such a…

During the pandemic, agencies and clients have fallen into a familiar recessionary pattern, with clients cutting budgets and agencies feeling squeezed. Going forward, however, the focus should be on both parties re-calibrating to build…

By Olufunke Akinloye Selling Service as a Product has become a big phenomenon especially since technology has taken a dominating space in all areas of commerce. The need to offer service that is packaged into a repeatable offering…

By Julie Liesse In early 2020, marketing and media companies prepped for a busy year ahead, including the Summer Olympics and a contentious national election. And then the COVID-19 pandemic hit. In the marketing world, businesses…

In 2020, healthcare, economic and social crises disrupted all of our plans, prompting brands and agencies to revisit their relationships. Those that worked together, focusing on resilience and transformation, weathered the…

Ishola Ayodele Crisis is inevitable and wise organizations know it is always a matter of when. When a crisis manager becomes the source of his/her own organization's crisis, it is always a dicey situation. Around 10am on the…

Godfrey Adejumoh By Godfrey Adejumoh There are briefs, and there are briefs. Some come easy and straight forward while there are a few that are not, rather, they come with complexity and if you permit me ambiguity and very steep…

By Faris Yakob, Genius Steals Everything is PR because, in an age of crises, everything is crisis communication, writes Faris Yakob, but the flip side is that everything communicates. Happy New Year! To be completely…

Godfery Adejumoh, PR and Communications Strategist. President Donald Trump's inability to win his re-election bid is largely due to his mismanagement and undermining the power of effective and strategic communication in nation-building.…

The novel coronavirus has brought novel challenges, and 2021 is the perfect opportunity to rise to the occasion. The pandemic forced companies to digitize further and rely more heavily on digital advertising, but this fundamental shift…