Opinion

Ishola Ayodele Crisis is inevitable and wise organizations know it is always a matter of when. When a crisis manager becomes the source of his/her own organization's crisis, it is always a dicey situation. Around 10am on the…

Godfrey Adejumoh By Godfrey Adejumoh There are briefs, and there are briefs. Some come easy and straight forward while there are a few that are not, rather, they come with complexity and if you permit me ambiguity and very steep…

By Faris Yakob, Genius Steals Everything is PR because, in an age of crises, everything is crisis communication, writes Faris Yakob, but the flip side is that everything communicates. Happy New Year! To be completely…

Godfery Adejumoh, PR and Communications Strategist. President Donald Trump's inability to win his re-election bid is largely due to his mismanagement and undermining the power of effective and strategic communication in nation-building.…

The novel coronavirus has brought novel challenges, and 2021 is the perfect opportunity to rise to the occasion. The pandemic forced companies to digitize further and rely more heavily on digital advertising, but this fundamental shift…

By Belinda Smith After a difficult year, we have been reminded of the importance and value of our people, consumers and marginalised communities, says Belinda Smith, WFA diversity ambassador and incoming chief executive of m/Six for…

Godfrey Adejumoh BY Godfrey Adejumoh It might be a struggle to defend this statement empirically; ‘perception is reality'. Irrespective of your position, what you must not take for granted is your perception. You must be deliberate…

​Zaid Al-Zaidy, chief executive of Above+Beyond and Group chief of The Beyond Collective offers agencies some tips on the value they can provide to clients in a very uncertain climate. Even before Covid, we were witnessing…

Godfery Adejumoh The word 'gatekeeper' in the discourse of Public Relations generally refers to the media. While this may be true in certain circumstances, in my sojourn in the practice spanning internal communications, community…

Godfrey Adejumoh Organisations exist for a purpose. Every organisation, irrespective of its size, seeks to achieve set vision and mission. In pursuit of those objectives, there is a leader, appointed to guide the team. He is…