Opinion

By Belinda Smith After a difficult year, we have been reminded of the importance and value of our people, consumers and marginalised communities, says Belinda Smith, WFA diversity ambassador and incoming chief executive of m/Six for…

Godfrey Adejumoh BY Godfrey Adejumoh It might be a struggle to defend this statement empirically; ‘perception is reality'. Irrespective of your position, what you must not take for granted is your perception. You must be deliberate…

​Zaid Al-Zaidy, chief executive of Above+Beyond and Group chief of The Beyond Collective offers agencies some tips on the value they can provide to clients in a very uncertain climate. Even before Covid, we were witnessing…

Godfery Adejumoh The word 'gatekeeper' in the discourse of Public Relations generally refers to the media. While this may be true in certain circumstances, in my sojourn in the practice spanning internal communications, community…

Godfrey Adejumoh Organisations exist for a purpose. Every organisation, irrespective of its size, seeks to achieve set vision and mission. In pursuit of those objectives, there is a leader, appointed to guide the team. He is…

Growth. It is on everybody’s mind as companies struggle to find their footing amid the evolving economic landscape. With budgets tightening across industries, brands in both B2B and B2C industries are now trying to balance between…

By Irene Yang Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says…

Among the many behaviour changes wrought by COVID-19 is the way people consume content. John Phillips looks at how subscription-based models can build on the success they’ve seen in recent months.  In just a matter of months, the…

By Misbaah Mansuri In a first, the Ministry of Consumer Affairs decided to unveil a complete code of conduct for advertisers and agencies, a move designed to curb unfair practices and misleading claims. Interestingly, the planned…

Lockdowns have lasted longer than the 66 days research suggests it takes to form a new habit – so 2020 really will be an inflection point when we witness a paradigm shift. Writing for WARC, Edward Lee, Executive Strategy Director,…