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Opinion
5 Growth Principles B2B Marketers Need To Embrace Today
Growth. It is on everybody’s mind as companies struggle to find their footing amid the evolving economic landscape. With budgets tightening across industries, brands in both B2B and B2C industries are now trying to balance between…
What Will The Advertising Landscape Look Like Post-Pandemic?
By Irene Yang
Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says…
How Media Businesses Can Use Subscription Models to Maintain Resilience in Our Post-Pandemic World
Among the many behaviour changes wrought by COVID-19 is the way people consume content. John Phillips looks at how subscription-based models can build on the success they’ve seen in recent months.
In just a matter of months, the…
How The Ad Landscape Is Headed For A Change With New Norms on Comparative Advertising
By Misbaah Mansuri
In a first, the Ministry of Consumer Affairs decided to unveil a complete code of conduct for advertisers and agencies, a move designed to curb unfair practices and misleading claims. Interestingly, the planned…
How Brands Can Address The Coming Paradigm Shift
Lockdowns have lasted
longer than the 66 days research suggests it takes to form a new habit – so
2020 really will be an inflection point when we witness a paradigm shift.
Writing for WARC,
Edward Lee, Executive Strategy Director,…
How Marketers Can Adjust to New Consumer Behaviours
By Kaila Mathis
From Covid-19 to the resurgent Black Lives Matter movement and concerns regarding sustainability, 2020 has brought big changes for businesses and their customers. These events have propelled a shift in what consumers…
Why Brands Should Invest In Gaming
By Brad Nierenberg
The following was previously published in an earlier edition of Marketing Insider.
>Through advancement of technology and communications, video games and social media have risen to prominence and are…
Brands Need To Break Free From The “Sameness” Of COVID-19 Response Campaigns
By Aprajita Kalyani and Saachi Asthana
The Dragonfly Market Research in India offer some guidance for how brands can lift the curse of “sameness” that has befallen brand communications since the start of the COVID-19 outbreak.
…
What Events And Experiential Marketing Will Look Like in The Future
By Simon Yuen
Brand
Normally, brands complete the following year’s budget months before the first day of a new year. Last year, Hong Kong’s economy was impacted by the protests, but it did show some signs of recovery as we moved…
Now Is The Moment For Brands To Re-Evaluate The Importance Of High Quality Media Environments
By Demi
Abiola, PHD UK
Demi Abiola considers the
impact of COVID-19 and the Black Lives Matter movement on how advertisers
approach brand safety, and what it means for publishing brands.
The last few months across the globe have…