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Publicis Groupe Organic Revenue Dips 13% As It Weathers Pandemic
Publicis Groupe’s organic revenue declined by 13% year-on-year in the second quarter of 2020, underscoring the impact of Covid-19 lockdowns across the world on media and marketing budgets.
On Thursday (23 July) the French holding…
Nielsen Data Shows How Consumers Around Globe Have Begun Behaving Alike
By Scott McKenzie
Consumer behavior has been wildly consistent across the globe since January according to Scott McKenzie, the global head of Nielsen’s intelligence unit. He tells us about the impact of Covid-19 on spending habits…
Marketing In The COVID-19 Era: Take A Step Back
Aeroplanes
are grounded, restaurants and churches closed, streets empty. The world seems
to be on standby, waiting for something to happen.
In
the meantime, companies are trying to survive. Those that shut down in response
to…
After COVID, Ad Agencies Are In For A Big Awakening
Rather than defending meager linear growth, agencies should move toward the exponential growth that awaits the developers of useful products
By Diana Lee
The standard fee-for-service ad-agency business model is on the way out—a…
The Physics Of Creativity: How The Creative Effectiveness Lions Will Be Judged In 2020/21
Sam Peña-Taylor, WARC
The Creative Effectiveness Lion is one of the most
prestigious awards to win at Cannes – here, the 2021 jury president explains
what she will be looking for.
Winning
a Creative Effectiveness Lion is…
Quality And Quantity Are The Best Blend For Post-Pandemic Advertising
By Virginie Dremeaux,
FreeWheel
The easing of
lockdowns is changing the environment for advertisers again. Virginie Dremeaux
advocates using premium environments and experimenting with new channels,
strategies and audiences.
…
How FMCG Brands Can Respond To Change After COVID-19
The pandemic has changed consumers' behaviour and
there will be further changes in their wants and needs in the months ahead.
Jess Smith advises on how brands can keep up.
Pronouncing
dramatic change has become a cliché for…
Time For Brands To Invest In Customer Experience
COVID-19 has upended the customer experience, but
brands now need to be thinking beyond short-term fixes and develop twin
strategies for both brand and customer journey recovery.
Some
brands have been ahead of the curve in terms of…
How To Harness The Senses To Craft Memorable Virtual Experiences
By Attila Keskin
Whether experiential marketers like it or not, virtual conferencing and events will be here for the foreseeable future. While attending video conferences, live concert streams and networking “drinks”…
New ‘Blue Oceans’ Within The Saturated ‘Red Ocean’ For PR Agencies
The COVID-19 health crisis has turned the business world upside down on a global, unprecedented scale. Doubtlessly, PR firms across the globe have to grapple with loss of earnings that stem from deferment and cancellation of campaigns,…