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Opinion
Quality And Quantity Are The Best Blend For Post-Pandemic Advertising
By Virginie Dremeaux,
FreeWheel
The easing of
lockdowns is changing the environment for advertisers again. Virginie Dremeaux
advocates using premium environments and experimenting with new channels,
strategies and audiences.
…
How FMCG Brands Can Respond To Change After COVID-19
The pandemic has changed consumers' behaviour and
there will be further changes in their wants and needs in the months ahead.
Jess Smith advises on how brands can keep up.
Pronouncing
dramatic change has become a cliché for…
Time For Brands To Invest In Customer Experience
COVID-19 has upended the customer experience, but
brands now need to be thinking beyond short-term fixes and develop twin
strategies for both brand and customer journey recovery.
Some
brands have been ahead of the curve in terms of…
How To Harness The Senses To Craft Memorable Virtual Experiences
By Attila Keskin
Whether experiential marketers like it or not, virtual conferencing and events will be here for the foreseeable future. While attending video conferences, live concert streams and networking “drinks”…
New ‘Blue Oceans’ Within The Saturated ‘Red Ocean’ For PR Agencies
The COVID-19 health crisis has turned the business world upside down on a global, unprecedented scale. Doubtlessly, PR firms across the globe have to grapple with loss of earnings that stem from deferment and cancellation of campaigns,…
A Big, Habit-Changing Moment Is Happening: Here’s What You Need To Know
Richard Shotton, Astroten
Research has shown that major life events can have an impact on micro decision making - the kind that affects brands, argues Richard Shotton.
In 1859 Samuel Smiles released his book, simply…
When The Money Runs Low: What Brands Can Do For Their Customers
Firms need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely, according to a new report by Forrester.
The consultancy looked at how 26 B2C and B2B…
Innovation And Adaptation in Response To Times Of Crisis
By Cat Davis
It may be a cliché (not to mention a famous quote from John.F Kennedy) that in times of crisis we will find both danger and opportunity, but as we continue to navigate our way as a society and an industry through the…
A Post-Pandemic Recovery Marketing Plan For The Gen-C Era
Tuesday 31st December 2019, a day most us celebrated with a positive mindset; the cusp of a new year, and all the promise it encompassed. A year that would bring us opportunity and change, with so many positives to look forward to but…
How Travel Brands Can Discern And Capture Upswings In Demand
By Carolyn Corda
With tourism halted by the need for people to stay home and not travel unless neccessary, Carolyn Corda, chief marketing officer for data intelligence business Adara, shares findings on the consumer behavior…