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Opinion
A Big, Habit-Changing Moment Is Happening: Here’s What You Need To Know
Richard Shotton, Astroten
Research has shown that major life events can have an impact on micro decision making - the kind that affects brands, argues Richard Shotton.
In 1859 Samuel Smiles released his book, simply…
When The Money Runs Low: What Brands Can Do For Their Customers
Firms need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely, according to a new report by Forrester.
The consultancy looked at how 26 B2C and B2B…
Innovation And Adaptation in Response To Times Of Crisis
By Cat Davis
It may be a cliché (not to mention a famous quote from John.F Kennedy) that in times of crisis we will find both danger and opportunity, but as we continue to navigate our way as a society and an industry through the…
A Post-Pandemic Recovery Marketing Plan For The Gen-C Era
Tuesday 31st December 2019, a day most us celebrated with a positive mindset; the cusp of a new year, and all the promise it encompassed. A year that would bring us opportunity and change, with so many positives to look forward to but…
How Travel Brands Can Discern And Capture Upswings In Demand
By Carolyn Corda
With tourism halted by the need for people to stay home and not travel unless neccessary, Carolyn Corda, chief marketing officer for data intelligence business Adara, shares findings on the consumer behavior…
3 Strategies for Making Your Data Work Harder
Data used to be misunderstood. Companies hungrily gathered all of the data they could to drive business without necessarily knowing what to do with it. Today, marketers have a better understanding of what that data means, but still…
Every Brand Should Be Looking For Opportunities To Grow During This Recession
Brian Wieser, Global President, Business Intelligence at GroupM, shares his outlook for the ad industry and global economy as part of the WARC Guide to Marketing in the COVID-19 Recession.
The scale of the decline of the global…
The Psychology of Business Recovery Post COVID-19
A recent headline from the World Economic Forum (WEF) COVID Action Platform brought about a whole new realisation to all the chatter that has been going around business recovery post-COVID. Aptly titled "Lockdown is the world’s biggest…
Pandemic Lifts Social Media Use, But For How Long?
The fact that online activity has increased everywhere during lockdown is no surprise – figures show almost half of internet users spending longer on social media – but marketers may be more interested in how much of this new behaviour…
Coronavirus And Influencer Marketing: A Return To Our Roots
It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one positive we can take from it, it’s that brands have the opportunity to create lasting emotional bonds…