Opinion

By Enitan Kehinde Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal! But what made it even more special was watching it with my grandpa! You see, my 80-year-old grandfather is the absolute king of…

Solabomi Okonkwo, CEO, Core EXM By Solabomi Okonkwo As a Brand communication and consumer marketing expert who has had the privilege of working with global brands and talents within our continent and beyond, one is inspired to…

The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman. It’s important brands understand what consumers will and won’t tolerate. Within marketing, forms of technology progress from being…

By Adrianne Pasquarelli The coronavirus pandemic has yet to even peak in the U.S., yet many consumers have already changed their behavior in ways that will have lasting implications for brands. Typically, it takes about 66 days…

By Anna Hamill With conscious consumerism on the rise, sustainability is no longer just a consumer trend but a business imperative for many brands. If you’ve noticed a deluge of vegan products hitting the UK market in recent…

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek. By Chad Ruff Marketing automation isn’t a thing of…

By Mark Henricks 'Of thousands of PR pitches, I have received, I could count on one hand the number that have led to stories. Surely the PR industry can do better? Seems like AI could be of enormous help.' In December, angel…

By Tunji Faleye One of Nigeria’s sectors that has been performing well in many international award competitions is the creative advertising industry. Over the years, advertising agencies have been winning awards based on different…

By Brett Hyman Facebook’s recent TV commercial showcasing the social network’s Groups capabilities shows us that the digital age has not eliminated our desire to spend time together in the physical world. The spot’s tagline, “Let’s…

By Alex Khan-15 August 2019 07:48am Consumers’ attention is moving from the small screen to the even smaller screen — the smartphone. This year marks the first time in history that US consumers are spending more time on their mobile…