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Opinion
3 Strategies for Making Your Data Work Harder
Data used to be misunderstood. Companies hungrily gathered all of the data they could to drive business without necessarily knowing what to do with it. Today, marketers have a better understanding of what that data means, but still…
Every Brand Should Be Looking For Opportunities To Grow During This Recession
Brian Wieser, Global President, Business Intelligence at GroupM, shares his outlook for the ad industry and global economy as part of the WARC Guide to Marketing in the COVID-19 Recession.
The scale of the decline of the global…
The Psychology of Business Recovery Post COVID-19
A recent headline from the World Economic Forum (WEF) COVID Action Platform brought about a whole new realisation to all the chatter that has been going around business recovery post-COVID. Aptly titled "Lockdown is the world’s biggest…
Pandemic Lifts Social Media Use, But For How Long?
The fact that online activity has increased everywhere during lockdown is no surprise – figures show almost half of internet users spending longer on social media – but marketers may be more interested in how much of this new behaviour…
Coronavirus And Influencer Marketing: A Return To Our Roots
It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one positive we can take from it, it’s that brands have the opportunity to create lasting emotional bonds…
The Science Of Live Videos And The Art of Getting It Right
By Enitan Kehinde
Watching Andrea Bocelli live, on Sunday, April 12, 2020, was
so surreal!
But what made it even more special was watching it with my
grandpa!
You see, my 80-year-old grandfather is the absolute king of…
How To Manage Brands And Talents
Solabomi Okonkwo, CEO, Core EXM
By Solabomi
Okonkwo
As a Brand communication and consumer
marketing expert who has had the privilege of working with global brands and
talents within our continent and beyond, one is inspired to…
How You Can Use AI To Create, Not Kill, Value For Your Brand
The use of artificial intelligence in marketing is at a tipping
point, suggests Alex Wilman. It’s important brands understand what consumers
will and won’t tolerate.
Within
marketing, forms of technology progress from being…
5 Consumer Trends That Will Endure After Covid-19, And What They Mean For Marketers
By Adrianne Pasquarelli
The coronavirus pandemic has yet to even peak in the
U.S., yet many consumers have already changed their behavior in ways that will
have lasting implications for brands. Typically, it takes about 66 days…
Sustainability: No Longer A Trend But A Business Imperative
By Anna Hamill
With conscious consumerism on the rise, sustainability is no longer just a consumer trend but a business imperative for many brands.
If you’ve noticed a deluge of vegan products hitting the UK
market in recent…