Opinion

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek. By Chad Ruff Marketing automation isn’t a thing of…

By Mark Henricks 'Of thousands of PR pitches, I have received, I could count on one hand the number that have led to stories. Surely the PR industry can do better? Seems like AI could be of enormous help.' In December, angel…

By Tunji Faleye One of Nigeria’s sectors that has been performing well in many international award competitions is the creative advertising industry. Over the years, advertising agencies have been winning awards based on different…

By Brett Hyman Facebook’s recent TV commercial showcasing the social network’s Groups capabilities shows us that the digital age has not eliminated our desire to spend time together in the physical world. The spot’s tagline, “Let’s…

By Alex Khan-15 August 2019 07:48am Consumers’ attention is moving from the small screen to the even smaller screen — the smartphone. This year marks the first time in history that US consumers are spending more time on their mobile…

As a business, you know that social media is an important part of your overall digital marketing strategy - of course you do, it’s 2019. Social media has so much potential; it could drive your sales, increase your ROI and contribute to…

By Christopher Tolve Customers are turning their backs on traditional business models and demanding higher standards from brands according to research from Oracle. The dramatic split in attitudes between those born before 1980…

By Jeremiah Agada Building brand awareness and successfully interacting with consumers is a crucial part of marketing today. Conversely, content has always remained a valuable currency of marketing, and video content is one of…

Young brands may benefit from tapping the power of event marketing to enhance their status and drive revenue, according to a study published in the Journal of Advertising Research (JAR). Event-Marketing and Advertising Expenditures:…

By Janice Tan Short preparation periods, demanding automatic ownership of intellectual property (IP), sudden change in pitch briefs, refusal to pay pitch fees – such occurrences are not new to ad agencies. The Association of…