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Opinion
3 Steps To Build A Lasting Emotional Connection With Customers
By Travis Montaque
Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they know. As…
How eCommerce is Making Prices of Good & Services More Affordable
By Adeniyi Ogunfowoke
Change is the only constant thing in life. The modus operandi of doing business in Nigeria has significantly been disrupted since the entry of eCommerce. One of the areas that the impact of ecommerce is…
Why Omnichannel Is The Future Of Retail For Millennials (And Everyone Else, Too)
By Marc Vermut, VP, market strategy for retail, Neustar
The modern consumer is no longer a single-channel shopper. A recent study of a major U.S. retailer's customers found that 73 percent followed an omnichannel purchase…
Tackling Nigeria’s Unemployment Challenges With E-commerce
By Adeniyi Ogunfowoke
Different data have confirmed that Nigeria has a huge unemployment challenge. The National Bureau of Statistics (NBS) pegs the unemployment rate at 14.2% to 18.8% in 2017.
Although 18.8% may be small in…
The End Of 15% Agency Commission?
by Maarten Albarda
Way back when the advertising industry started, N.W. Ayer and Son opened an ad agency in Philadelphia. The year was 1869 (or 1868 — even Wikipedia on its own page can’t seem to agree). It was the first…
Industry Checkup: How Creative Is The Healthcare Business?
We ask the industry, including members of Cannes Lions 2018’s health and wellness jury, about the creative health of healthcare, and which countries are leading the way.
Tom Richards, chief creative officer, Havas Lynx…
Five Steps To Avoid Wasting Your Display Advertising Budgets
By Tiago Vila Verde
There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of…
How SMEs Can Leverage Ecommerce To Reduce Overhead & Increase Profitability
Written by Olukayode Kolawole
“I am now able to keep my overhead very low, and profit margin widened”
“Unable to get a job after my youth service, I started an electronics business 4 years ago. Today, the business has grown…
How Direct-To-Consumer Brands Are Using Social To Scale
Platforms like Facebook and Instagram are providing a rich ground for direct-to-consumer brands to launch at scale and become an instant part of their customers’ everyday lives, as long as they can create reasons to keep engaging.
By…
5 Rules For Creating A Compelling User Experience For Your Customers
By Dan Tynan
Want to create a compelling user experience for your customers? Follow these five rules.
Know your users
Before you can design a pleasing user experience, you need to know what users actually want. Unfortunately,…