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Opinion
Industry Checkup: How Creative Is The Healthcare Business?
We ask the industry, including members of Cannes Lions 2018’s health and wellness jury, about the creative health of healthcare, and which countries are leading the way.
Tom Richards, chief creative officer, Havas Lynx…
Five Steps To Avoid Wasting Your Display Advertising Budgets
By Tiago Vila Verde
There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of…
How SMEs Can Leverage Ecommerce To Reduce Overhead & Increase Profitability
Written by Olukayode Kolawole
“I am now able to keep my overhead very low, and profit margin widened”
“Unable to get a job after my youth service, I started an electronics business 4 years ago. Today, the business has grown…
How Direct-To-Consumer Brands Are Using Social To Scale
Platforms like Facebook and Instagram are providing a rich ground for direct-to-consumer brands to launch at scale and become an instant part of their customers’ everyday lives, as long as they can create reasons to keep engaging.
By…
5 Rules For Creating A Compelling User Experience For Your Customers
By Dan Tynan
Want to create a compelling user experience for your customers? Follow these five rules.
Know your users
Before you can design a pleasing user experience, you need to know what users actually want. Unfortunately,…
Our Industry Is Broken: How Blockchain Will Impact Marketing
By Holly Stephens
This week sees the inaugural Advertising Week APAC come to Sydney. Almost 250 speakers across the world of marketing, sports, business and advertising will descend on Luna Park from today along with thousands of…
Why The Future Of Media Consumption And Distribution Will Not Be Fully Online
By Shawn Lim
The future of media consumption and distribution will not be fully done through platforms such as Google, Facebook and Twitter in the future, a top Google executive believes, because the tech giant wants the open web to…
Creatives Needs To Stop Relying On A Gateway Drug Called ‘Instant’
By Wayne Deakin
Something dark is creeping into our industry.
It seems harmless at first, but after repeated use it leads to something much more worrying.
Worse still it's not something silently sold in dark alleys. It's being…
Why Influencer Marketing Is Even More Vital For B2B Marketers
By Richard Wong
Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit.
A recent study found that…
7 Lessons From Cannes Lions 2018 On How Brands Stand Out With Purpose
By Simon Mainwaring
Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content - be it online, on television, print or out of home media - today’s consumers are…