Opinion

By Holly Stephens This week sees the inaugural Advertising Week APAC come to Sydney. Almost 250 speakers across the world of marketing, sports, business and advertising will descend on Luna Park from today along with thousands of…

By Shawn Lim The future of media consumption and distribution will not be fully done through platforms such as Google, Facebook and Twitter in the future, a top Google executive believes, because the tech giant wants the open web to…

By Wayne Deakin Something dark is creeping into our industry. It seems harmless at first, but after repeated use it leads to something much more worrying. Worse still it's not something silently sold in dark alleys. It's being…

By Richard Wong Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit. A recent study found that…

By Simon Mainwaring Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content - be it online, on television, print or out of home media - today’s consumers are…

By Martin Kelly As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that agencies will continue to have a role. A recent report from the Interactive…

By Feyi Olubodun The below article is a keynote Address delivered at the launch of the Nigeria chapter of the IAA (International Advertising Association), on the 31st May 2018 by the author. Shakespeare once said, “A man in his…

By Smita Gupta, Regional CMO, Asia Pacific at Finastra New technologies aren’t only transforming the banking industry, they’re also transforming regulation, customer expectations, and competition from non-financial entities – and…

Big themes this year: China, privacy, ecommerce and work By Lisa Lacy It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in…

By Jeremiah Agada Introduction It is no longer news that the International Advertising Association, IAA, has made a return to the country with the inauguration of a Nigerian chapter after the inexplicable collapse and eventual…