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Opinion
Programmatic In-Housing: Hybrid Models Let Advertisers Take Control
By Martin Kelly
As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that agencies will continue to have a role.
A recent report from the Interactive…
Get Skilled, Get Paid, Stay Proud
By Feyi Olubodun
The below article is a keynote Address delivered at the launch of the Nigeria chapter of the IAA (International Advertising Association), on the 31st May 2018 by the author.
Shakespeare once said, “A man in his…
Versatility And Agility – Transforming Today’s CMOs Into Technology Talents
By Smita Gupta, Regional CMO, Asia Pacific at Finastra
New technologies aren’t only transforming the banking industry, they’re also transforming regulation, customer expectations, and competition from non-financial entities – and…
20 Takeaways From Mary Meeker’s 2018 Internet Trends Report
Big themes this year: China, privacy, ecommerce and work
By Lisa Lacy
It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out.
Big themes in…
Implications of The Inauguration of IAA Nigeria Chapter On The Advertising Industry
By Jeremiah Agada
Introduction
It is no longer news that the International Advertising Association, IAA, has made a return to the country with the inauguration of a Nigerian chapter after the inexplicable collapse and eventual…
New Ways Of Selling: Understanding The Changing Landscape Of Customers
By Max Eaglen
While there is no doubt that improving customer service quite rightly lies at the top of the page of every business mandate, stopping the problem in the first place – prevention rather than cure – surely must have a place…
What Creative Experts Can Learn From Classical Rhetoric
A deeper appreciation of classical rhetoric could help advertising practitioners and scholars improve their understanding of what makes for strong creative, according a paper in the Journal of Advertising Research (JAR).
Alexander…
Product Innovation Or Marketing Strategy: What Comes First?
From disruptive startup hubs to closely integrated teams, brands are pioneering new models of innovation, but marketing’s influence is key to ensuring these fulfil genuine customer needs.
By Charlotte Rogers
‘Innovate or die’ is a…
Is Your Data Giving You A Clear Customer Picture?
By Tunji Faleye
In this new age, there is no need to start explaining the importance of data to marketers and its usefulness to the business of marketing. What we should be interested in now is the accuracy of the data and…
10 Things Creatives Need To Know Before Jumping Client-Side
By Ann-Christine Diaz
Advertising vet Jenny Gadd has steered production departments at agencies such as Ogilvy & Mather, Johannes Leonardo and Fallon Minneapolis, and served as executive producer at digital…