Opinion

GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising. By Michael Barnett Brands could see the price of personalised online advertising…

By Tony Walford When the world’s biggest advertiser speaks, the marcomms industry listens. And when it acts, or makes a proposal, then the industry either rubs its hands in glee, or more likely, goes into a panic. Procter &…

By Tunji Faleye Few years back, the Nigerian economy welcomed e-commerce business which instantly became a hot new trend in the country’s economy. The sector caught people by a surprise as nobody ever thought of staying in one’s…

Trust. It’s difficult enough to build at the best of times and these most certainly aren’t the best of times. Especially for brands. And especially for brands on social media. Indeed, no matter how high you, as a business, manage to…

By J Barbush The past month of my life outside of work was spent judging branded entertainment award show entries. As I watched submissions, patterns began to emerge. The one glaring takeaway was this: The stories we tell are…

Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. By Rob Rasko Late last year, the Association of National Advertisers reported that some 35 percent of marketers…

By Tunji Faleye Daily bombardment of social media with different digital videos has become a great concern for many internet users. There are many digital videos out there posted with the aim of winning customers/consumers,…

By Andy McCaul It’s an important objective imposed on marketers every single year – how best to squeeze every drop out of the annual budget. Even industry professionals who, on paper, have more cash to splash, are still pressed to…

By Adebola Williams The last one week has been a rough one for United Kingdom’s top food outlet, Kentucky Fried Chicken (KFC). The franchise has seen a myriad of complaints and anger from customers who met ‘closed’ doors while trying…

By Tunji Faleye Towards the end of 2017 and barely few weeks into 2018 many analysts predicted trends that will shape the Nigerian economy outlook coming from the background of a battered economy, no thanks to…