Opinion

Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. By Rob Rasko Late last year, the Association of National Advertisers reported that some 35 percent of marketers…

By Tunji Faleye Daily bombardment of social media with different digital videos has become a great concern for many internet users. There are many digital videos out there posted with the aim of winning customers/consumers,…

By Andy McCaul It’s an important objective imposed on marketers every single year – how best to squeeze every drop out of the annual budget. Even industry professionals who, on paper, have more cash to splash, are still pressed to…

By Adebola Williams The last one week has been a rough one for United Kingdom’s top food outlet, Kentucky Fried Chicken (KFC). The franchise has seen a myriad of complaints and anger from customers who met ‘closed’ doors while trying…

By Tunji Faleye Towards the end of 2017 and barely few weeks into 2018 many analysts predicted trends that will shape the Nigerian economy outlook coming from the background of a battered economy, no thanks to…

Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience…

By Tunji Faleye A performance indicator or key performance indicator (KPI) is used to determine how a company is achieving key business objectives by measuring the performance to evaluate the success of an organization or of a…

By Jeremiah Agada Introduction   In today’s constantly shifting and often convoluted world of media, the consumer has become more complex, empowered and ‘omni-channelled’ than he was years back. To meet up and…

By Umogun Michael In the post-recession era, we see the new, more mindful consumer emerge.  Advertisers need to make their communications relevant to the current concerns of these “new” consumers who are now selecting…

By Tomi Ogunlesi Personality is very fundamental element of the human make-up, and each one of us, as individual constituents of a mass population, is clearly distinguished by our unique identities. When a person loses grip on his…