Opinion

By Tunji Faleye Today’s engagement marketing, sometimes called experiential marketing, live marketing, event marketing, special events, on-ground marketing, or if you like participation marketing has been experiencing massive…

  Growing up, advertising had always been the love of my life - the dress sense, spring in their steps, intelligently deciphering brands, you would almost never expect the astuteness in brand communication spewing out the…

By Tunji Faleye In the present human endeavours one does not need to be told the efficacy of mobile phone.  When it was invented as a channel of communication by John F. Mitchell and Martin Cooper of Motorola in 1973 using a handset…

    By Dan Oshodin   Last week Google announced that it has improved location search experience in Lagos by adding thousands of new addresses and streets, outlines of more than a million buildings in commercial and residential areas…

By Tunji Faleye Although the economies of most countries on the African continent are regarded as developing, many global brands are increasingly turning their attention to the continent as the next avenue for business growth. Many…

“…I get so lonely especially when business is bad and there’s nobody to talk to. I get the feeling that I’ll never sell anything again, that I won’t make a living for you, or a business…” …Willy, Death of a salesman,…

Udeme Ufot is the Group Managing Director of SO&U, one of Nigeria’s leading advertising agencies. He is also a past president of both the Association of Advertising Agencies of Nigeria (AAAN) and the Lagos Business School (LBS) Alumni…

    By Tunji Faleye   Before the recent wave of affiliations and partnerships in the Nigerian advertising landscape, two schools of thoughts existed on the subject among practitioners. Even as some advertising professionals held…

  By Chiamaka Ezeonwuka & Mobolaji Caxton-Martins With innovation as a core value for most organizations, it is important to note that a business cannot really innovate if it pays little or no attention to internal branding.…

By Tunji Faleye Introduction To a large extent, corruption and indiscipline are the twin evil agents of poor governance and under-development that have frustrated every effort to move Nigeria to higher levels. They defied all…