Opinion

Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience…

By Tunji Faleye A performance indicator or key performance indicator (KPI) is used to determine how a company is achieving key business objectives by measuring the performance to evaluate the success of an organization or of a…

By Jeremiah Agada Introduction   In today’s constantly shifting and often convoluted world of media, the consumer has become more complex, empowered and ‘omni-channelled’ than he was years back. To meet up and…

By Umogun Michael In the post-recession era, we see the new, more mindful consumer emerge.  Advertisers need to make their communications relevant to the current concerns of these “new” consumers who are now selecting…

By Tomi Ogunlesi Personality is very fundamental element of the human make-up, and each one of us, as individual constituents of a mass population, is clearly distinguished by our unique identities. When a person loses grip on his…

By Tunji Faleye Today’s engagement marketing, sometimes called experiential marketing, live marketing, event marketing, special events, on-ground marketing, or if you like participation marketing has been experiencing massive…

  Growing up, advertising had always been the love of my life - the dress sense, spring in their steps, intelligently deciphering brands, you would almost never expect the astuteness in brand communication spewing out the…

By Tunji Faleye In the present human endeavours one does not need to be told the efficacy of mobile phone.  When it was invented as a channel of communication by John F. Mitchell and Martin Cooper of Motorola in 1973 using a handset…

    By Dan Oshodin   Last week Google announced that it has improved location search experience in Lagos by adding thousands of new addresses and streets, outlines of more than a million buildings in commercial and residential areas…

By Tunji Faleye Although the economies of most countries on the African continent are regarded as developing, many global brands are increasingly turning their attention to the continent as the next avenue for business growth. Many…