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Opinion
The death of an agency man (Part 1)
“…I get so lonely especially when business is bad and there’s nobody to talk to. I get the feeling that I’ll never sell anything again, that I won’t make a living for you, or a business…”
…Willy, Death of a salesman,…
Back Your Award Entries With Case Studies – Ufot tells Admen
Udeme Ufot is the Group Managing Director of SO&U, one of Nigeria’s leading advertising agencies. He is also a past president of both the Association of Advertising Agencies of Nigeria (AAAN) and the Lagos Business School (LBS) Alumni…
Affiliation, Partnership And The Advertising Practice In Nigeria
By Tunji Faleye
Before the recent wave of affiliations and partnerships in the Nigerian advertising landscape, two schools of thoughts existed on the subject among practitioners. Even as some advertising professionals held…
Innovation Impossible Without Proper Internal Branding
By Chiamaka Ezeonwuka & Mobolaji Caxton-Martins
With innovation as a core value for most organizations, it is important to note that a business cannot really innovate if it pays little or no attention to internal branding.…
‘Change Begins With Me’ Campaign: Will Brand Nigeria Ever Get It right?
By Tunji Faleye
Introduction
To a large extent, corruption and indiscipline are the twin evil agents of poor governance and under-development that have frustrated every effort to move Nigeria to higher levels. They defied all…
Tackling Dearth of Spend, Data in PR Practice
By Tunji Faleye
Introduction
The first known practice of public relations, PR, in Nigeria in a professional manner can be traced back to the colonial era when the British were seeking for ways to convince the various ethnic…
Is economic recession the time to maintain Brand Building or not?
By Iquo Ukoh
Nigeria is officially in recession and so many brands have muted their brand activities and media noise. It is understandable that if sales figures and profit margins are plummeting, spend on none sales driven activities…
Celebrity Endorsement Versus Brand Goals-How Should It Be Done?
By Solabomi Okwonkwo
Fascination with celebrities is an act that is still trendy and would not go away anytime soon. The growing number of reality shows - from Keeping Up With The Kardashians to the Love and Hip-Hop, the burgeoning…
Vacant Billboards: More Worries For Out-Of-Home Practitioners
The Nigerian economy is undoubtedly passing through turbulent times. The integrated marketing communication sector is equally experiencing its share of the turbulence. Although many marketing professionals would want to argue…