Opinion

By Tunji Faleye Introduction The first known practice of public relations, PR, in Nigeria in a professional manner can be traced back to the colonial era when the British were seeking for ways to convince the various ethnic…

By Iquo Ukoh Nigeria is officially in recession and so many brands have muted their brand activities and media noise. It is understandable that if sales figures and profit margins are plummeting, spend on none sales driven activities…

By Solabomi Okwonkwo Fascination with celebrities is an act that is still trendy and would not go away anytime soon. The growing number of reality shows - from Keeping Up With The Kardashians to the Love and Hip-Hop, the burgeoning…

The Nigerian economy is undoubtedly passing through turbulent times. The integrated marketing communication sector is equally experiencing its share of the turbulence. Although many marketing professionals would want to argue…