Opinion

Branding and advertising are the major tools used to promote businesses. They help brands to reach and acquire new customers and are also good drivers of sales and profits. For instance, presenting a brand on all platforms can increase…

Male hand holding TV remote control. OTT platforms have become increasingly popular among consumers, especially with the various streaming services now available in the market. The pandemic and lockdowns have also spurred the uptake…

In a world where perception is consistently shaping vital decisions, the recent release of the 2021 Corruption Perception Index, CPI, indicating that Nigeria ranked 154 out of 180 countries, would not come with excitement to most…

By Marieke Buis The Australian Open recently kicked off what's going to be a huge year for sports fans, with the upcoming Beijing Winter Olympics and a full schedule of events leading up to the FIFA World Cup in November. Marketers…

By Vinay Kanchan Sun Tzu’s epochal ‘Art of War’, was a landmark treatise on the thought preceding every battle fought. In many ways, it also laid the foundations for the practice of the business world borrowing strategic inspiration…

By Tolulope Olorundero Business leaders across the world are familiar with one thing: risk. Organisations are typically established to provide solutions to an observable or anticipated need either for a niche audience or for…

Owners of alcoholic brands packaged in sachets and tiny PETs or glass bottles below 200 milliliters would be rushing back to the drawing board to brew some new survival strategies as the Nigerian government is planning to phase out…

By Max Pinas The “metaverse” is the next great revolution in computing. This concept of the future of the internet promises to bring the physical world together with new technologies that are only starting to transform the way…

Godfrey Adejumoh By Godfrey Adejumoh Nothing beats the feeling of getting a good end-of-the-year review from your boss(es). It is a palpable experience that everyone looks forward to. However, having a good year performance…

By Stephen Hoelper Vanity metrics are standard practice for measuring campaigns, but do these insights empower marketers to deliver campaigns that are of value to a business? Vanity metrics lack relevance for communication campaigns…