Opinion

By Deepa Chevi Since the pandemic hit in 2020, businesses had to reassess their operations as well as factor in the health and safety of their employees. This also led to changes in purchasing and media consumption habits following…

By Tom Olivieri Creative (content) has always been king. Think back to the characters in Mad Men who were depicted as imaginative souls yearning to make meaning in the mercenary arts, agonizing endlessly over what image to put in a…

By Nathan Eddy Consumer attitudes towards social media marketing are swiftly shifting, and while Twitter’s post in the cultural landscape has essentially remained the same—punchy, political and with a snarky bent—brands looking to…

By Gaurav Patra Inclusive role of technology in the pandemic world Picture a day in the life of a working professional in today’s times of the pandemic: You start the day by checking your smartphone for messages and emails, and…

A survey conducted by TELUS International, a digital customer experience (CX) innovator, indicated that the top reason Americans of all ages would speak poorly about a brand was a negative customer experience, not a poor experience…

By Rikki Agarwal The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch…

What does loyalty really mean? Yes, consumers have some brands they feel a particular affinity for, but could it be said that they are truly loyal? And is driving an emotional response really what brands should be seeking? Or could…

By Klaus Jurgens "Abrand is as much an open invitation to complain as it is a promise to deliver," said Simon Anholt in 2003. Anholt, an independent policy advisor, is the founder of the Nation Brands Index (NBI), which was first…

By Chris Martin When I was first asked by a growing scale-up to build the brand a marketing team, I was perplexed. Rather naively, I thought that simply hiring good marketers was the winning recipe. I’ve learned a lot since then.…

By Forbes Communications Council With the ubiquity, consistent growth and innovation of online merchants and current events such as the Covid-19 pandemic putting a damper on in-store browsing, retail establishments and other…