Opinion

By Jeremy Maggs Humour is a powerful marketing tool that’s being wielded more cautiously nowadays to avoid giving offence. A new survey says consumers welcome it, but brands need to be aware of the type of humour that works for…

By Kim Spear ESG Communications – More than a Trend ESG has become a serious business since the pandemic. With 90% of central banks recognising climate change as a financial risk and a society that has been fundamentally altered…

By Tosin Adejuwon Many people are familiar with foundations. They are aware that they do good work for society. Some even plan to set up a foundation when they 'blow'. Foundations are part of organisations called nonprofit. A…

By Dr, Michael Thiemann One of the most important means in our daily lives is communication. Through communication, we can relate to others in a purposeful and effective way. It serves to give and especially to receive information.…

Now and then the knell for ad agencies is sounded. But in a VUCA-BANI world, how can creative agencies possibly die? Every now and then someone declares that the creative ad agencies - as we know them - are dead or dying or about to…

By Deepa Chevi Since the pandemic hit in 2020, businesses had to reassess their operations as well as factor in the health and safety of their employees. This also led to changes in purchasing and media consumption habits following…

By Tom Olivieri Creative (content) has always been king. Think back to the characters in Mad Men who were depicted as imaginative souls yearning to make meaning in the mercenary arts, agonizing endlessly over what image to put in a…

By Nathan Eddy Consumer attitudes towards social media marketing are swiftly shifting, and while Twitter’s post in the cultural landscape has essentially remained the same—punchy, political and with a snarky bent—brands looking to…

By Gaurav Patra Inclusive role of technology in the pandemic world Picture a day in the life of a working professional in today’s times of the pandemic: You start the day by checking your smartphone for messages and emails, and…

A survey conducted by TELUS International, a digital customer experience (CX) innovator, indicated that the top reason Americans of all ages would speak poorly about a brand was a negative customer experience, not a poor experience…