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Opinion
Tackling Hanger: The Battle For Affordable And Balanced Nutrition
Nutrition is a fundamental pillar of human life, from the stage of infancy through adolescence to adulthood. A balanced diet and good nutrition are essential for physical, mental, and physiological growth. It is a fundamental…
Why Cannes 2022 Is A Shining Moment For B2B’s Creative Journey
Business-to-business marketing has come a long way in recent years, and the category’s most creative campaigns deserve their moment of recognition on the global stage, according to Chief Marketing Officer of software marketplace G2,…
Marketing Expert Lists Five Blockchain & IoT Tools For Practitioners
Frankline Ozekhome, CEO- Identiture Africa
Franklin Ozekhome, CEO & Head of Growth, Identiture Africa has shared five ways in which marketing communications practitioners can improve communications through blockchain and the…
Why Affinity Is The Key To Successful Marketing Campaigns
By Kelsey Formost
As time spent on mobile devices continues to increase worldwide, so too does the value of influencer marketing as a campaign method. But while marketers may think increased social media usage would make it easier…
Why Marketers Are Returning to Traditional Advertising
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of…
The Disruptive Role Of Executive Assistants In Work Organisations
Precious Emechebe
By Precious Emechebe
In today's professional climate, the role of an Executive Assistant (EA) is disruptive. Much so with the availability of advanced technological and organisational tools.
Beyond managing…
Making The Best Of Social Media For Brand Advertising
By Henrietta Igbekea
In the past few years, social media has grown from being a way for people to socialize to one of the most powerful means of advertising and marketing businesses. It has become an essential way to reach…
Rethinking the Future of PR and communications practice in Africa
Godfrey Adejumoh, Head, Corporate Communications, Unilever.
By Godfrey Adejumoh
The United Nations estimates that Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. Such a huge number…
Covid-19: A Sunny Side To Marketing?
By Henrietta Igbekea
Since the emergence and spread of the coronavirus all over the world, there have been changes to life as we know it and experiences of much unpleasantness like social distancing, restricted travelling, a decline…
MTN’s 144 Plots In Ubuntuland: Are Brands Safe In The Metaverse
Recently, the media space in Africa was agog with MTN’s announcement of buying 144 plots of digital land in the Africarare metaverse, Ubuntuland for an undisclosed sum. The telecommunications firm with this purchase laid claim to…