Opinion

Precious Emechebe By Precious Emechebe In today's professional climate, the role of an Executive Assistant (EA) is disruptive. Much so with the availability of advanced technological and organisational tools. Beyond managing…

By Henrietta Igbekea In the past few years, social media has grown from being a way for people to socialize to one of the most powerful means of advertising and marketing businesses. It has become an essential way to reach…

Godfrey Adejumoh, Head, Corporate Communications, Unilever. By Godfrey Adejumoh The United Nations estimates that Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. Such a huge number…

By Henrietta Igbekea Since the emergence and spread of the coronavirus all over the world, there have been changes to life as we know it and experiences of much unpleasantness like social distancing, restricted travelling, a decline…

Recently, the media space in Africa was agog with MTN’s announcement of buying 144 plots of digital land in the Africarare metaverse, Ubuntuland for an undisclosed sum. The telecommunications firm with this purchase laid claim to…

By Jeremy Maggs Humour is a powerful marketing tool that’s being wielded more cautiously nowadays to avoid giving offence. A new survey says consumers welcome it, but brands need to be aware of the type of humour that works for…

By Kim Spear ESG Communications – More than a Trend ESG has become a serious business since the pandemic. With 90% of central banks recognising climate change as a financial risk and a society that has been fundamentally altered…

By Tosin Adejuwon Many people are familiar with foundations. They are aware that they do good work for society. Some even plan to set up a foundation when they 'blow'. Foundations are part of organisations called nonprofit. A…

By Dr, Michael Thiemann One of the most important means in our daily lives is communication. Through communication, we can relate to others in a purposeful and effective way. It serves to give and especially to receive information.…

Now and then the knell for ad agencies is sounded. But in a VUCA-BANI world, how can creative agencies possibly die? Every now and then someone declares that the creative ad agencies - as we know them - are dead or dying or about to…