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Opinion
Inflation: How Agencies Can Survive Current Economic Realities
17th century French mystic, Nostradamus is famously known as 'The Man Who Saw Tomorrow' for his many predictions about the future. Sherif Akinpelu, a Deputy Director of Strategy & Planning for SPV Communications may also be called the…
NBC’s ‘Bandits’ Fine: Killing Creativity With Analogue Mindset
Bandits in Northern Nigeria.
Last Wednesday, Consternation buzzed across all media platforms in the country when some media organisations revealed that they have received memos ordering each of them to pay N5 million fine for some…
Why Brands Should Join The Race For A Sustainable Nigeria
Nigeria is among the poorest performing nations in Nigeria when ranked on the Environmental Performance Index (EPI). The country scored 28.32 out of 100, ranking 168 of 180 countries in the 2022 EPI. The statistics are according to the…
Political Brands and The Role Of Marketing in Nigeria
First of all, let's pack the definition of 'political' so we are on the same page in this article. I am of the opinion that any entity whose opinions or decisions change for the purpose of self preservation, when contexts vary is a…
Why Storytelling Is No Longer Enough To Win Consumers Attention
From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is…
8 Reasons Why NNPC’s Rebrand Was A Disaster
Recently, the Nigerian National Petroleum Corporation (NNPC) rebranded to the Nigerian National Petroleum Company Limited (NNPC Ltd.) at an official launch held at the state house in Abuja with Gen. Muhammadu Buhari (rtd), President of…
How OOH Is Rapidly Changing Consumer Reach And Purchasing Behaviours
By Jonathan Frangakis
In the Wild West of the consumer market today, there are thousands of variables to consider if advertisers want to reach the right audience, in the right location.
It’s no secret there’s more data to follow…
Still On The Advertising Industry Standard of Practice – AISOP
BY Henrietta Igbekea
The Advertising Practitioners Council of Nigeria (APCON) published new Advertising Industry Standard of Practice (AISOP) rulebook that is believed would help deepen the business relations among agencies, their…
The Future Of Reputation Building For Brands Using Strategic Sponsorships
The world is dynamic, lovely, and delightful to live and work in because of events and initiatives in different spheres of life. These include sports, entertainment, art, agriculture, non-profit organisations, for-profit corporations,…
Wimbledon: The Strength of Brand Heritage
By Ntia UsukumaJust a couple of weeks ago, the excitement of the 2022 Wimbledon came to its climax when No. 1 seed and world No. 3, Novak Djokovic earned his seventh Wimbledon title after defeating Nick Kyrgios 4-6, 6-3, 6-4, 7-6…