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Opinion
8 Reasons Why NNPC’s Rebrand Was A Disaster
Recently, the Nigerian National Petroleum Corporation (NNPC) rebranded to the Nigerian National Petroleum Company Limited (NNPC Ltd.) at an official launch held at the state house in Abuja with Gen. Muhammadu Buhari (rtd), President of…
How OOH Is Rapidly Changing Consumer Reach And Purchasing Behaviours
By Jonathan Frangakis
In the Wild West of the consumer market today, there are thousands of variables to consider if advertisers want to reach the right audience, in the right location.
It’s no secret there’s more data to follow…
Still On The Advertising Industry Standard of Practice – AISOP
BY Henrietta Igbekea
The Advertising Practitioners Council of Nigeria (APCON) published new Advertising Industry Standard of Practice (AISOP) rulebook that is believed would help deepen the business relations among agencies, their…
The Future Of Reputation Building For Brands Using Strategic Sponsorships
The world is dynamic, lovely, and delightful to live and work in because of events and initiatives in different spheres of life. These include sports, entertainment, art, agriculture, non-profit organisations, for-profit corporations,…
Wimbledon: The Strength of Brand Heritage
By Ntia UsukumaJust a couple of weeks ago, the excitement of the 2022 Wimbledon came to its climax when No. 1 seed and world No. 3, Novak Djokovic earned his seventh Wimbledon title after defeating Nick Kyrgios 4-6, 6-3, 6-4, 7-6…
Tackling Hanger: The Battle For Affordable And Balanced Nutrition
Nutrition is a fundamental pillar of human life, from the stage of infancy through adolescence to adulthood. A balanced diet and good nutrition are essential for physical, mental, and physiological growth. It is a fundamental…
Why Cannes 2022 Is A Shining Moment For B2B’s Creative Journey
Business-to-business marketing has come a long way in recent years, and the category’s most creative campaigns deserve their moment of recognition on the global stage, according to Chief Marketing Officer of software marketplace G2,…
Marketing Expert Lists Five Blockchain & IoT Tools For Practitioners
Frankline Ozekhome, CEO- Identiture Africa
Franklin Ozekhome, CEO & Head of Growth, Identiture Africa has shared five ways in which marketing communications practitioners can improve communications through blockchain and the…
Why Affinity Is The Key To Successful Marketing Campaigns
By Kelsey Formost
As time spent on mobile devices continues to increase worldwide, so too does the value of influencer marketing as a campaign method. But while marketers may think increased social media usage would make it easier…
Why Marketers Are Returning to Traditional Advertising
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of…